November 25, 1920: The 1st Thanksgiving Day Parade

Judging by the cars in the background,

this is an old parade, but not the first one.

November 25, 1920, 100 years ago: The 1st Thanksgiving Day Parade in America is held. It goes down Market Street in Center City Philadelphia, sponsored by Gimbels department store.

In the modern era, the parade begins on John F. Kennedy Boulevard at 20th Street, goes down JFK Blvd. to Penn Square, around City Hall, then up the Benjamin Franklin Parkway to the Philadelphia Museum of Art. (You know: The Rocky Steps.) That's where the "big production numbers" are held for the TV broadcast.

Gimbels would sponsor the parade every year until 1986, going out of business the next year. WPVI-Channel 6, Philadelphia's ABC affiliate, which had broadcast the parade since 1966 (it was WFIL until 1971), took over sponsorship, partnering with another department store, Boscov's.

Boscov's is still in business, but ended their co-sponsorship after the 2007 Parade. IKEA did it the next 3 years. Since 2011, "6abc" has done it with Dunkin'. Being a restaurant chain, Dunkin' teams up with 6abc to run a holiday food drive every year.

Tomorrow, due to COVID, the Parade will "go virtual." This will be the 1st cancellation of a full parade: Even the Great Depression and World War II couldn't stop it. Fortunately, last year, the 100th Parade was celebrated, so the 100th Anniversary was not ruined.

New York would get into the act in 1924, with Macy's holding the Parade. It starts at 77th Street and Central Park West, across from the American Museum of Natural History, goes down Central Park West to Columbus Circle, then down Central Park South (59th Street), then down 6th Avenue to Macy's flagship store at Herald Square: 34th Street, 6th Avenue and Broadway. (It used to turn from Central Park South to 7th Avenue, then down Broadway at Times Square, to Herald Square. The route was changed in 2009, to provide more room for the floats and balloons.)

The Macy's Thanksgiving Day Parade became a legend in 1947, with the release of the holiday film Miracle On 34th Street, which has been remade in 1973 and 1994. In the 1st 2 versions, Macy's and Gimbels permitted the use of their names, because it was good publicity. By 1994, Gimbels was gone, and Macy's did not give permission, so fictional store names were used.

NBC has broadcast the Macy's Parade nationally since 1953. Like the one in Philadelphia, it features high school marching bands from around the country. Since the Parade is literally on Broadway, stars of Broadway musicals participate, doing their production numbers in front of Macy's front entrance.

Large balloons in the shape of popular children's characters are used, including, at various times, cartoon characters like Popeye and Underdog, Peanuts characters Charlie Brown and Snoopy, Muppet characters like Kermit the Frog and Big Bird (even when characters from Sesame Street, including the Muppets used on the show, participate), and superheroes like Superman and Spider-Man.

The Macy's Parade always begins with a large animatronic turkey, flapping its wings and raising and lowering its head and eyelids; and, like the one in Philadelphia, always ends with a float containing Santa Claus' sleigh, to signal that, yes, the Christmas season -- and, more importantly from the sponsors' standpoint, the Christmas shopping season -- has begun in earnest. In New York, a small building representing Santa's Workshop is part of the float, and Mrs. Claus waves from it. In Philadelphia, Mrs. Claus rides in the sleigh with Santa.

McDonald's, headquartered in Chicago, sponsors that city's Thanksgiving parade. Other cities with them include Detroit, Houston and Seattle. Pittsburgh hosts a Celebrate the Season Parade on the Saturday after Thanksgiving.