Bob Uecker was living proof that you didn't need to be a great baseball player to be a baseball legend. Sadly, he is living proof no more.
Robert George Uecker was born on January 26, 1934 in Milwaukee. The son of immigrants from the German part of Switzerland, he grew up a fan of the minor-league Milwaukee Brewers. While serving in the U.S. Army, he played on service baseball teams. The Boston Braves had moved to Milwaukee for the 1953 season, and they signed him to a contract.
On April 13, 1962, he became the first Milwaukee native -- indeed, the first Wisconsin native -- to play for the Milwaukee Braves. It was a Friday the 13th, and maybe that was an omen. In the top of the 9th inning, Uecker, wearing Number 8, pinch-hit for pitcher Ron Piché, and grounded out to 2nd base. The Braves lost to the Los Angeles Dodgers, 6-3 at the newly-opened Dodger Stadium in Los Angeles.
Uecker was a catcher, and a decent fielder as one, but not much of a hitter. He would finish his career with a lifetime batting average of exactly .200. He hit 14 home runs, but 1 was off Sandy Koufax of the Dodgers. Just before the 1964 season, the Braves traded him to the St. Louis Cardinals. Now wearing Number 9, he backed up Tim McCarver on the team that won the World Series.
Pictured: A St. Louis Cardinal wearing Number 9
Definitely not Enos Slaughter, Roger Maris,
Joe Torre or Terry Pendleton.
After another year in St. Louis, he was traded to the Philadelphia Phillies. He joked that he got pulled over by a policeman, and was fined $400: "$100 for drunk driving, and $300 for being with the Phillies."
In 1967, they traded him to the Braves, who had moved to Atlanta. He was the only catcher on the roster willing to catch the knuckleball thrown by pitcher Phil Niekro, and so he ended up leading the National League in passed balls. He said, "The best way to catch a knuckleball is to wait until it stops rolling, and pick it up." (Another 1960s catcher, future manager Jeff Torborg, said, "There are two theories about catching the knuckleball. Unfortunately, neither of them work.")
The Braves released him after the season. It was during the World Series, so nobody noticed. He was only 33 years old. It seemed like an ignominious end to an inconsequential baseball career.
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A funny thing happened on the way to obscurity. Many funny things. Uecker stayed in Atlanta, and, like many other ex-catchers before and since, became a broadcaster, calling the Braves' games. In 1971, a new version of the Milwaukee Brewers, in the American League, hired him as a broadcaster. He became the most popular figure in the team's history, ahead of even such great players as Robin Yount and Paul Molitor. His home run call was, "Get up! Get up! Get outta here! Gone!"
He kept his self-deprecating humor. He said he'd become a household name, but, "The household was in Menomonee Falls, Wisconsin." (A western suburb of Milwaukee, a short drive from County Stadium.) In the 1970s, ABC hired him for national broadcasts on Monday Night Baseball. In the 1980s, he moved over to NBC for the Saturday Game of the Week. The whole country heard how funny he could be.
This led Milwaukee-based Miller Brewing Company to put him in their famous commercials for Lite Beer. In the best-known one, he thinks he's got great complimentary tickets to a game, but the usher says, "You're in the wrong seat, buddy, come on." And when the ad gets back from the tagline ("Lite Beer from Miller: Everything you've always wanted in a beer, and less"), Uecker is shown way up in the upper deck in right field (or, in a variation, behind a support pole), and says to the few people around him, "Great seats, hey, buddy?" Such seats became known as "Uecker seats."
In 1985, he went back to ABC, and starred in the sitcom Mr. Belvedere, as a Pittsburgh-based sportswriter who often clashed with the titular housekeeper. In 1988, because Cleveland Municipal Stadium, the real-life home of the team then known as the Cleveland Indians, wasn't available as a filming location for the film Major League, County Stadium was chosen instead, and Uecker was cast as broadcaster Harry Doyle. He played the role as more like Chicago Cubs announcer Harry Caray, heavy-drinking and sarcastic, than as his usual affable self.
In 2003, the Baseball Hall of Fame gave him its broadcasting honor, the Ford Frick Award. In spite of a .200 lifetime batting average, and never appearing in more than 80 major league games in a season, Bob Uecker was a Hall-of-Famer. (Actually, the Hall goes out of its way to say that the winners of its media awards, both broadcasting and sportswriting, are not members of the Hall of Fame. But everybody treats them as such.)
He was honored both inside and outside County Stadium's successor, now named American Family Field. In 2005, inside, in honor of his 50th season in professional baseball, the Brewers placed a Number 50 with his name on it up in the outfield with their retired numbers, though uniform number 50 remains in circulation for them. In 2009, inside, he was inducted into the Milwaukee Brewers Wall of Honor. In 2012, a statue of him was dedicated outside.
Uecker was married twice. With his 1st wife, Joyce, he had 4 children. Son Steve, from San Joaquin Valley Fever, and daughter Leeann, from Lou Gehrig's disease, predeceased him. He later married Judy, which ended in divorce.
In 2010, Bob missed some broadcasts due to heart surgery and recovery from it. In 2014, like many veteran broadcasters, he cut back to doing home games only. In 2023, he was diagnosed with cancer, but still broadcast through that season and the 2024 season. He died today, January 16, 2025, at his home in Menomonee Falls. He was a few days short of his 91st birthday. He was survived by his 2nd ex-wife, Judy; a daughter, Sue Ann; and a son, Bob Jr.
With his death, there are 10 surviving players from the 1964 World Champion St. Louis Cardinals: Bob Skinner, Julián Javier, Dal Maxvill, Bill White, Carl Warwick, Gordie Richardson, Ray Washburn, Ron Taylor, Charlie James and Bob Humphreys.