April 29, 1996, 30 years ago: Newcastle United defeat Leeds United, 1-0 at Elland Road in Leeds, Yorkshire, to remain in the race for the Premier League title. Newcastle had a huge lead in the table (or, as we would say, the standings) over Manchester United, but had blown it.
In January, "The Toon" -- that's "The Town" in the "Geordie" dialect of the North-East of England -- got knocked out of both the FA Cup and the League Cup. But, as of February 10, they had lost only 3 League games all season, all away: To Southampton, Chelsea, and Manchester United. They were 9 points ahead of Man U, and had a game in hand.
Then came an 8-game stretch where they won 2 (beating West Ham United and Queens Park Rangers at home), drew 1 (away to Manchester city), and lost 5 (away to West Ham, Arsenal, Liverpool and Blackburn Rovers, and, at home on March 4, 1-0 to Man United). They had now bounced back, winning 3 straight, home to Aston Villa and Southampton, and away to Leeds. Man U now led them by 3 points, although Newcastle still had a game in hand: 2 games remaining, to Man U's 1.
Interviewed on Sky Sports after the Leeds game, Newcastle manager Kevin Keegan, once one of the club's greatest players, went on an epic rant about Man U's manager, the master of mind games, Alex Ferguson. Ferguson stoked tensions when he cast doubt on the commitment of the likes of Leeds and Nottingham Forest to try as hard against Newcastle as they did against his Manchester United team, suggesting that Forest, who were due to play the Magpies for Stuart Pearce's testimonial, might even "let Newcastle win."
Keegan was incensed, and, when the opportunity arose after his side's hard-fought win over Leeds, he could not contain his fury:
When you do that with footballers, like he said about Leeds, and when you do things like that about a man like Stuart Pearce, I've kept really quiet, but I'll tell you something, he went down in my estimation when he said that.
We have not resorted to that, but I'll tell you, you can tell him now if you're watching it, we're still fighting for this title, and he's got to go to Middlesbrough and get something, and -- and -- I'll tell you, honestly, I will love it if we beat them, love it!
Pretty much everybody who didn't love Man United loved hearing him say it. But pretty much everybody, regardless of how they felt about Man United, thought that King Kev had fallen victim to Fergie's mind games -- that he had, as they say in England, "lost the plot."
On May 2, Newcastle went to the City Ground in Nottingham, and could only manage a 1-1 draw with Nottingham Forest, handing the League title to the idle Man United. On May 5, at home at St. James' Park, they closed the season by drawing 1-1 with Tottenham Hotspur, while Man United beat Middlesbrough, 3-0 at the Riverside Stadium.
United won the title by 4 points, and went on to win "The Double" by winning the FA Cup Final on May 11, beating Liverpool, 1-0 at Wembley Stadium in West London. But it wouldn't have mattered if Newcastle had won those last 2 games, giving them 82 points, the same number as United: United would have won the title on the 1st tiebreaker, goal difference, +38 to +29 -- or, more accurately, +31, had Newcastle won those last 2 games by 1 goal each.
They would have needed a net improvement of 10 goals over those last 2 games to win the title, unless United had dropped points at Middlesbrough, who were in 12th place. Barring a tremendous upset by Boro, the title had already been lost in that February 21 to April 8 run.
Keegan was one of the great British soccer players of his generation, but he never reached the same heights as a manager. For many fans, this postgame rant symbolized his time as a field boss. And this was before the American football coaches Jim Mora, Herman Edwards and Dennis Green did their famous press conference rants. (Respectively: "Playoffs?" "You play to win the game!" and "They are who we thought they were!")

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