December 10, 1935, 90 years ago: The Heisman Trophy is awarded for the 1st time, to Jay Berwanger.
John Jacob Berwanger was born on March 19, 1914 in Dubuque, Iowa. Like every other football star of the era, he played both offense and defense, in the backfield in his case. Like baseball legend Honus Wagner, he was of German descent, but nicknamed "The Flying Dutchman."
In a 1934 game for the University of Chicago against Michigan, he collided with their center, and left him a permanent scar near his eye. That Michigan center was Gerald Ford, who later became the President of the United States. Both men ended up in the College Football Hall of Fame. In his senior year, 1935, he rushed for 577 yards, passed for 405, returned kickoffs for 359, scored 6 touchdowns, and kicked 5 points-after-touchdown.
And yet, both seasons, the Chicago Maroons went only 4-4. This was part of a decline of a once-great program: In 1939, they went 2-6, closing on November 25 with a 46-0 home loss to Illinois. On December 22, the University of Chicago dropped its football program. It reinstated its program in 1969, on an NCAA Division III level, where they remain. The Big Ten Conference dropped to a Big Nine, until 1953, when they admitted Michigan State.
As a pre-television football star at a school that no longer plays at the top level, Berwanger probably would have been forgotten, if not for a vote made by the Downtown Athletic Club in New York. They decided to recognize "the most valuable college football player east of the Mississippi." The following year, the Club's athletic director, coaching legend John Heisman, died, and the award was renamed for him: The Heisman Memorial Trophy. It was also expanded to allow for the best player in the entire country.
The trophy, designed by sculptor Frank Eliscu, is modeled after Ed Smith, a leading player in 1934 for New York University (NYU). The two men were classmates at Manhattan's George Washington High School, and so, commissioned by the Downtown Athletic Club for a commissioned sculpture of a football player, he asked Smith to pose in his uniform.
Smith did not realize until 1982, when Sports Illustrated decided to have the model tracked down, that the sculpture for which he had posed had become the Heisman Trophy. The DAC presented Smith with a Heisman Trophy of his own in 1985, on its 50th Anniversary.
The trophy is made out of cast bronze, 13.5 inches tall, 14 inches long, 16 inches wide, and weighs 45 pounds. From its inception in 1935, the statue was cast by Dieges & Clust in New York, and later Providence, Rhode Island, until 1980, when Dieges and Clust was sold to Herff Jones. Since 2005, the trophy has been made by MTM Recognition in Del City, Oklahoma.
The 1st vote went to Berwanger, who received 43 percent of the votes. For as long as the Trophy is awarded, he will be remembered as its 1st winner. It was awarded at the Downtown Athletic Club in Lower Manhattan from 1936 to 2000. The DAC's facilities were ruined as a result of the 9/11 attacks, and so the Yale Club took over hosting duties in 2001.
The DAC went out of business, and the Heisman Trust was created to award the Trophy and to do the other things that the DAC had done. The Marriott Marquis Hotel in Times Square hosted in 2002, '03 and '04. From 2005 to 2019, the ceremony was held across the street at the PlayStation Theater in Times Square. The COVID-19 epidemic prevented a full ceremony for 2020, and so the award was presented at the ESPN Studios in Bristol, Connecticut. Since 2021, it has been held at Jazz at Lincoln Center.
As the player of the year, Berwanger was an easy choice to be the 1st pick in the 1st-ever NFL Draft, the following February. He was chosen by the team with the previous season's worst record: The Philadelphia Eagles.
But the Eagles also made the 1st-ever puzzling Draft Day move: Team owners Bert Bell (later to be the Commissioner of the NFL) and Lud Wray had heard that Berwanger was going to demand $1,000 per game (NFL contracts were per game back then, not per season), and they didn't think they could afford that, so they traded Berwanger's rights to the Chicago Bears, in exchange for tackle Art Buss. Buss played 2 seasons for the Eagles, having already played 2 for the Bears, and this is the most interesting thing about him.
But at least the Eagles got something for Berwanger's rights. The Bears got nothing. At first, Berwanger chose not to sign for the Bears, or any team for that matter, because he wanted to maintain his amateur status, so that he could compete in the decathlon at the 1936 Olympics in Berlin. Certainly, a worthy goal, and one that Bears owner, general manager and head coach George Halas could respect. The Olympics would be in early August, and the Bears' 1st game wouldn't be until September 20. Halas could afford to bide his time.
But Berwanger didn't make the Olympic team, and the Gold Medal in the decathlon went to another American, Glenn Morris, who had also played football, at Colorado A&M University (which became Colorado State in 1958). So Berwanger went to Halas, and asked for $15,000 for the season -- which worked out to $1,250 a game, more than the Eagles thought he would demand.
Halas was known for his cheapness, but was willing to go as high as $13,500. Berwanger declined, and got a job with a Chicago-based rubber company, and also coached at the University of Chicago until it dropped its football program in 1940. He never played a down of professional football, and told an interviewer that he regretted not having accepted Halas' offer.
Ed Smith was chosen in the 3rd round of that 1st draft, by the Washington Redskins. He played for them in 1936, and for the Green Bay Packers in 1937. He later worked for the Otis Elevator Company, and lived until 1998. Trophy sculptor Frank Eliscu lived until 1996. Berwanger died after a lengthy battle with lung cancer, at his home in the Chicago suburb of Oak Brook, Illinois, on June 26, 2002, at the age of 88.



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