Bush and Vice President Dick Cheney won 62 million popular votes, for 50.7 percent. Kerry and his running mate, Senator John Edwards of North Carolina, won 59 million, for 48.3 percent. This remains the only time between 1988 (when Bush's father did it) and 2020 that the Republican nominee for President got a majority of the popular vote.
Bush won 31 States for 286 Electoral Votes. Kerry won 19 States, plus the District of Columbia, for 251 EVs. One "faithless elector" from Minnesota voted for Edwards instead of Kerry.
Kerry got 49.2 percent of the vote in Iowa, and 49.0 percent in New Mexico. Had he won both of those States, that would not have been enough to swing the Electoral Vote in his favor: It would still have been 274-263 Bush.
The key State turned out to be Ohio: Kerry got 48.7 percent there, and it was still not called by 12:00 Noon, Eastern Time, on November 3. Switching its 20 Electoral Votes, and no others, would have given Kerry a 271-266 win. But, despite the various media outlets' refusal to call it for Bush, Bush's lead was such that, at 1:50 PM, Kerry began a press conference, and said, "I have come to the conclusion that we cannot win in Ohio," and announced that he had called Bush, and offered his concession. Bush's final margin in Ohio was 118,601.
As with Florida in 2000, there were rumors of Republican shenanigans in what turned out to be the decisive State. Kenneth Blackwell, Secretary of State for Ohio, and a former Mayor of Cincinnati, was accused of manipulating the vote. Blackwell has never won another election: He was the Republican nominee for Governor in 2006, but got clobbered by Democratic Congressman Ted Strickland. As of November 2, 2022, he works for the anti-choice, anti-gay Family Research Council.
During the campaign, Bush ran as the man who was fighting to avenge the 9/11 attacks, while his fellow Republicans mocked Kerry for saying that Democratic leadership could "reduce terrorism to the level of a nuisance."
After 4 more years, the economy was in tatters, and the Iraq War was no closer to being "won" than it was on this day.
By 2016, after 8 years of Barack Obama as President, 4 years of Hillary Clinton as Secretary of State, and 4 years of Kerry himself as Secretary of State, Kerry had been proven correct: They have reduced terrorism, at least against American targets, at home and abroad, to the level of a nuisance.
From January 20, 2021 to March 6, 2024, Kerry served as President Joe Biden's Special Presidential Envoy for Climate. And Bush has gotten a somewhat favorable reassessment: At least he wasn't as bad as Donald Trump.
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