Monday, March 6, 2023

March 6, 1983: The USFL Begins Play

March 6, 1983, 40 years ago: The United States Football League plays its first games.

You don't remember the USFL? Even if you're over 40, that's not surprising. Its detractors called it the USeless Football League and the Undeniably Sorry Football League.

It could have succeeded. Indeed, the timing seemed to be right: The NFL was coming off a season in which there had been a strike, canceling almost half the season. Fans should have been willing to take something new: A professional football league playing in the Spring, when there was no pro football to watch.

But the timing wasn't right, at least according to the calendar. The 1st season started on March 6, when the NBA and NHL seasons were coming down the home stretch. The Championship Game was held on July 17, just as baseball's 2nd half was getting underway.

Had the league started in early May, by which point all but a few teams would have been eliminated from the NBA Playoffs and the Stanley Cup Playoffs, and the Championship Game on August 28, the last Sunday before the NFL season started, then, for most of the season, they would have only had baseball to contend with, as the North American Soccer League was already fading into irrelevance.

Here were the original 12 teams, in alphabetical order, and what else they had to compete with nearby at the time:

* Arizona Wranglers. No NFL, MLB or NHL at the time, just the NBA's Phoenix Suns. Played at Sun Devil Stadium, which was (and is) owned by Arizona State University, so even if there had been an NFL team playing there at the time, it couldn't have kept the Wranglers out. This was a good market for the USFL.

* Birmingham Stallions. Nothing: No MLB, no NBA, no NHL, and while the State of Alabama considers college and high school football to be a religion, there is no NFL team there. (This is also the case for several other Southern States, and for basketball in Kentucky. It is also why the Pacers have never been more popular than IU and Purdue in Indiana, and why no pro basketball team has succeeded in North Carolina.) Played at Legion Field. This was a good market for the USFL.

* Boston Breakers. Everything: The Celtics and Bruins, both perennial postseason teams at that point, and the Red Sox in April. Played at Nickerson Field, the 21,000-seat stadium of Boston University, where the Patriots played in their first few AFL seasons. The Patriots wouldn't let them play at what was then named Sullivan Stadium (formerly Schaefer Stadium, later Foxboro Stadium), and Boston College wouldn't let them use their Alumni Stadium, which was also larger than Nickerson. This franchise should never have been placed in Boston, even though the Patriots were a joke franchise at the time.

* Chicago Blitz. Everything: The Bulls and Blackhawks, both perennial postseason teams at the point, and the Cubs and White Sox in April. Played at Soldier Field, which was (and is) city-owned, so the Bears couldn't keep them out. Too many distractions for the fan dollar, but Chicago was the 3rd-biggest market and a football-mad one, so they had to have a Chicago team.

* Denver Gold. There was then no MLB or NHL team, but the NBA's Nuggets were a perennial postseason team. Played at Mile High Stadium, which was city-owned, so the Broncos couldn't keep them out. Still, the Broncos were a good team at the time, and the "Broncomania" that began with their 1st good season in 1973, and was seriously hyped up during their run to the Super Bowl in the 1977 season, had hardly abated. So this was a bad market for the USFL.

* Los Angeles Express. Everything: The Lakers and Kings, both perennial postseason teams at that point, and the Dodgers and the team then known as the California Angels in April. Played at the Los Angeles Coliseum, which was (and is) city-owned, so the Raiders, then using it as their home field, couldn't keep them out. Plus the Rams were still in the area, playing at Anaheim Stadium. But L.A. was the 2nd-biggest market, so they had to have an L.A. team.

* Michigan Panthers. Everything: The Pistons and Red Wings weren't very good at this point, but had solid fan bases that would not abandon them; and the Tigers in April. Played at the Silverdome, which was owned by its municipality, the Detroit suburb of Pontiac, so the Lions couldn't keep them out. The Lions were a good team at this point, and playing football in nice weather got canceled out by the dome, so as much as the State of Michigan loves its football, putting a franchise there was a bad idea.

* New Jersey Generals. Everything: The Knicks, Rangers and Islanders, all perennial postseason teams at that point, plus the Nets, who were (unusual for them) in the middle of back-to-back Playoff seasons; the Devils, finishing their terrible 1st season; and the Yankees and Mets in April. Played at Giants Stadium in the Meadowlands, which was State-owned, so the Giants couldn't keep them out. But New York was the biggest market, so they had to have a "New York" team, yet they took advantage of the ill feelings of New Jerseyans (including myself) who were mad at the Giants for moving to the State but not changing their names. More on this in a moment.

* Oakland Invaders. No NHL team then. The NBA's Golden State Warriors were pretty weak: New York sportscaster Spencer Christian called them "the Golden Stink Warriors." Neither the San Francisco Giants nor the Oakland A's were any good at the time. The 49ers across San Francisco Bay had just had a letdown season after winning the Super Bowl the season before, and no one foresaw the Niners becoming the NFL's dominant team over the next decade. And the Raiders had split down the Coast a year earlier, leaving the Oakland Coliseum, then as now owned by Alameda County (so the Raiders couldn't have kept them out anyway), available for football all year long. And they would pick up all the Raider fans still angry about the team abandoning the East Bay. So the nation's 4th-largest market was a good one for the USFL experiment.

* Philadelphia Stars. Everything: The 76ers and Flyers, both perennial postseason teams at that point, and the Phillies in April. Played at Veterans Stadium, which was city-owned, so the Eagles couldn't keep them out. But Philly was in a rare period where all its teams had recently been good, so while the Eagles had collapsed the preceding fall, the timing was still bad for a Spring football team based in Philadelphia. But Philly was a market both big and football-mad, and so the team was put there.

* Tampa Bay Bandits. Nothing: No MLB, no NBA, no NHL, and the NFL wasn't starting again until September. Played at Tampa Stadium, "the Big Sombrero," which was city-owned, so the Buccaneers couldn't keep them out. And the Bucs stunk then, so this was a good market for the USFL.

* Washington Federals. No MLB team at that point, but the NBA's Bullets (now Wizards) and the NHL's Capitals; neither was then good, but both were there. Played at Robert F. Kennedy Stadium, which was owned by the federal government, so the Redskins couldn't keep them out. But while putting a team in the Nation's Capital seemed like a must, putting a team in the same town as the Redskins -- who were not only a wildly popular institution in the town but had just won the Super Bowl a few weeks before -- was financial suicide.

A league needs big names. At first, the biggest names were the coaches. New Jersey was coached by Chuck Fairbanks, who had led the University of Oklahoma to 3 Big Eight titles and the Patriots to their first AFC East title. Jim Stanley had led Oklahoma State to a Big Eight title, and was appointed to coach the Michigan franchise. Chicago was coached by George Allen, who had led the Redskins to the 1972 NFC title.

Oakland was coached by John Ralston, who had won 2 conference titles each at Utah State and Stanford, and had guided the Broncos to NFL respectability. Ralston's successor with the Broncos was Red Miller, who led them to the 1977 AFC Championship, and was hired to run the Denver franchise. Philadelphia was coached by Jim Mora Sr., who was not yet a big name, but he had coached at Stanford, UCLA, and the universities of Colorado and Washington, and had been an NFL assistant; he coached Philadelphia.

Tampa Bay was coached by Steve Spurrier, not yet "the ol' ball coach" who led his alma mater, the University of Florida, to SEC dominance and a National Championship, but was already a Heisman Trophy-winning quarterback, a respected college assistant, and the biggest living name in Florida collegiate football -- unless you want to count actor Burt Reynolds, a Florida State alum, and a part-owner of the team. The team was named after his character in Smokey and the Bandit, although their logo was a Wild West desperado on a charging horse. The Bandits were Spurrier's 1st head coaching job.

Burt is dead now, and he was never a particularly good actor. It's hard to explain to kids today just how big he was in the late Seventies and early Eighties. Like another guy who played college football in Florida, Dwayne "The Rock" Johnson -- but with a Southern drawl, a classic mustache, and a series of toupees that changed with the styles of natural hair.
"For the good old American life: For the money,
for the glory, and for the fun. Mostly for the money."

Los Angeles was coached by Hugh Campbell, who was not yet a big name in the U.S., but had coached the Edmonton Eskimos to the last 5 Grey Cups, the "Super Bowl" of the Canadian Football League (and had also played on a Grey Cup winner with the Saskatchewan Roughriders in 1966). His predecessor with the Esks (now the Edmonton Elks) was Ray Jauch, also not yet a big name in the U.S., but he had coached the Esks to the 1975 Grey Cup (and had also played on a Grey Cup winner with the Winnipeg Blue Bombers in 1959); he coached the Washington franchise.

Boston was coached by Dick Coury, who had previous insurgent-league experience, coaching the Portland Storm of the 1974-75 World Football League. Birmingham was coached by Rollie Dotsch, a respected assistant under Dan Devine at the University of Missouri and Notre Dame, and in the NFL under Fairbanks in New England and Chuck Noll in Pittsburgh. Arizona was coached by Doug Shivley, who'd been an assistant in New Orleans and Atlanta and at several colleges.

*

I was 13 years old when the USFL began, and I was very excited about the New Jersey Generals. At the time, I hated the Jets, because most of their fans were Met fans, and I hated the Mets. This was due to geography (both then played at Shea Stadium in Queens and also tapped into the Long Island fan base) and timing (both arrived in the early 1960s, just in time to take on Baby Boomers not steeped in Yankee & Giant traditions, and both won their leagues' championships in calendar year 1969). Until the Mets and Giants both won their leagues' 1986 championships (in that season if not that calendar year), it would never have occurred to 95 percent of Met fans to root for the Giants.

And I hated the Giants because of their refusal to acknowledge that they played in my home State by changing their name. The Generals admitted that they were based in the New York City market, but playing in New Jersey. They had Herschel Walker, one of the best running backs the college game had ever seen, a smart, personable young man. (It would be a long time before we knew about his personal demons, which, thankfully, haven't ruined him.) And I loved their helmet logo, a five-star general's ring of stars with leaf clusters.

As Theodore Roosevelt said about his 1912 Progressive Party, "Unhampered by tradition, uncorrupted by power, undismayed by the magnitude of the task, the new party offers itself as the instrument of the people, to sweep away old abuses." To me, and to many other fans, especially after the Strike of '82, the NFL represented established interest, corporate power, regimentation. True, I wasn't yet mature enough to think in those terms, but I could certainly feel it, watching games of what was already being called the No Fun League.

The USFL represented a clean slate. A chance to have a team without the connections to the Giants, then 27 years without a title and pretty frustrating since then, even if you did like them; or to the Jets, who had just come within 1 game of the Super Bowl, but were symbolized by Mark Gastineau, whose long hair, "porn 'stache," and obnoxious behavior made him the favorite player, and the Jets the favorite team, of "ginkers," what we called metalheads in East Brunswick in the Egregious Eighties.

The Generals had no past, and while this meant that we couldn't glory in their 1932, 1947, 1956, 1961 or 1977 titles (as we could with the Yankees), it also meant there was no dark age (as the Giants and Knicks were still in and the Yankees had been in from 1965 to 1975). There was no glory, but no shame, either.

And this was coming on the back of the Nets, who were in New Jersey and (all too briefly) winning; and the Devils, who were wrapping up their 1st season, playing horribly, but the novelty hadn't worn off yet, so we new Devils fans didn't care. The Generals, playing in a league where all the teams were expansion teams, would have a chance to win right from the start.

I was excited. I was buzzing. I was jazzed.

I was monumentally disappointed.

*

Is it possible for a league to be made by one game? People who study the history of the NFL seem to think so: It was when Red Grange took his "Galloping Ghost" fame from the University of Illinois into the Polo Grounds in 1925 and sold it out, and, although his Chicago Bears beat the Giants that day, the gate receipts from a 70,000-seat sellout saved the Giant franchise, thus making football in the New York market viable, thus making professional football in America viable. (This probably also killed off the best chance professional soccer had to make it in America for half a century.)

Is it possible for a league to be ruined by one game? From my perspective, it was. The Generals had signed the league's biggest coup, the sitting Heisman Trophy winner, Herschel Walker, lured out of his senior season at the University of Georgia and being a sure top pick in the 1984 NFL Draft by money and lots of it. But the Generals had no defense, and their 1st game, televised live on ABC, with the great college football voice Keith Jackson doing play-by-play, ended with the Los Angeles Express beating the Generals, 20-15, in front of just 32,008 fans, meaning the Coliseum had over 60,000 empty seats.
Other 1st-week games in the USFL: In the 1st game to be played, Tampa Bay beat Boston 21-17; Michigan beat Birmingham 9-7, Philadelphia beat Denver 13-6, Chicago beat Washington 28-7, and Oakland beat Arizona 24-0.

The Generals lost their 2nd game, too, losing 25-0 to the Stars at the Vet. They lost their 3rd game, their 1st home game at the Meadowlands (or, I was I was calling it then, "Generals Stadium"), 32-9 to the Bandits. They lost their 4th game, 31-21 to Boston at the Meadowlands.

As Stars coach Mora would later say when he was coaching the Indianapolis Colts, "Playoffs? Don't talk about Playoffs! You kidding me? Playoffs? I just hope we can win a game!"

Finally, the Generals went on a bit of a hot streak: They beat Arizona in Tempe, 35-21; then lost a home game to Michigan, 21-6, then got their 1st home win, 23-22 over a pathetic Washington squad; then lost in overtime in Chicago, 17-14; then beat Denver at Mile High, 34-29. Winning 3 out of 5 is good.

Then they lost their next 3, killing their momentum. They closed the season doing what a New York-area team should not do: They lost to a New England team, losing 34-10 in Boston. In the USFL's 18-game regular season, they finished 6-12, and didn't make the Playoffs.

Philadelphia won the Atlantic Division, Michigan the Central, Oakland (with a mere 9-9 record) the Pacific, and Chicago (tied for the Central lead but lost the tiebreaker) got the only Wild Card berth for the Playoffs. Philly beat Chicago at the Vet, Michigan beat Oakland in Pontiac, and in the USFL Championship Game, played on July 17, 1983, on neutral ground at Mile High in Denver, the Michigan Panthers, starring former University of Michigan receiver Anthony "The Darter" Carter, beat the Philadelphia Stars, 24-22.
Carter and the Panthers

*

The standard of play wasn't great, but it wasn't abject misery, as claimed by the media, which was in the pocket of the NFL. Don't forget: While ABC did the USFL's games, it also did Monday Night Football, and thus had a vested interest in the NFL's dominance. Even so, it was the 3rd-largest network, and both CBS and NBC had it in their interest for the USFL to fail.

If a sportswriter wanted to be interviewed for his football knowledge on a major network, he had to treat the USFL like a minor league. And not like in soccer, where England's 2nd division (now oddly named "The Championship") is a standard not that far below the 1st division ("The Premier League"), which would have been close to the USFL's actual performance level: The USFL was treated by the national media as if it was, truly, minor-league. And, as baseball pitcher turned sportscaster turned author Jim Bouton taught us, "The minor leagues are all very minor." (Though Bouton made an exception for Triple-A baseball's Hawaii Islanders.)

In management terms, the USFL was a colossal mess. The Denver Gold were a prime example: Red Miller feuded with management, so they fired him in midseason, and brought in his former Bronco quarterback, Craig Morton, who had just retired as a player, and had never coached before.

The L.A. Express were losing money left and right, and made a huge mistake the next season, signing Steve Young, the Brigham Young University quarterback who had nearly won the Heisman Trophy the year before, to an enormous contract, comparable in its excess to that of Alex Rodriguez, in its deferred payments to that of Bobby Bonilla, and in its results to that of Kevin Brown, who, lest we forget, was once considered good enough of a pitcher to get MLB's 1st contract worth a total over $100 million.
Steve Young, wondering if the money
he was promised was worth it

The USFL was also failing spectacularly at the box office. Leading the league in percent of stadium capacity filled were the Boston Breakers, with 61 percent -- but that meant they were getting 12,817 at Nickerson, which seated 21,000 at the time. Denver, which hadn't played to an unsold seat at a Bronco game since 1976 (and still hasn't, except for the Scab Year of 1987), had the highest average attendance, but even their 41,736 was only 56 percent. Tampa Bay had 39,896, but that was just 55 percent.

New Jersey (35,004), Oakland (31,211) and Arizona (25,776) also topped 25,000, but Birmingham's 22,046 was shockingly low for the football-mad State of Alabama, and L.A.'s 19,002 and Chicago's 18,133 were unacceptable for big markets. Even the teams that made it to the title game weren't packing 'em in: Michigan averaged 22,250, Philadelphia 18,650. These would have been unacceptable attendances even by the standards of 1983 baseball. Washington bottomed out at 13,850, in contrast to the Redskins, who hadn't played to an unsold seat since World War II.

Birmingham coach Dotsch, perhaps, said it best:

Every good coach has a game plan. In this case, the USFL got away from the game plan. There's no question we did, or I'll say the USFL did. I don't think we (meaning the Stallions) did, or Tampa Bay did. Hindsight is much better than foresight, I know, but things were done that hurt us. We didn't go crazy. We lost the fewest dollars of any USFL team. We were always the poorest team in the playoffs, but we held our own, and I'm proud of that. We did a good job with what we had. We won a lot more than we lost, and that's the biggest thing.
*

Clearly, the smart thing for the USFL to do would have been to look at which markets were doing well, and which markets didn't have as much competition in other sports, and move the failing teams (even if they were playing well) to lesser-tapped markets for the Spring of 1984.

Clearly, the USFL did not do the smart thing.

They moved the Breakers from Boston to New Orleans, where the only major league team in place was the Saints, who stunk at the time, and didn't own the Superdome. (The State of Louisiana did, and still does.) That wasn't a bad move, and attendance did jump to 30,557.
John Walton, who quarterbacked in the Continental Football League,
the WFL, the NFL (Philadelphia) and the USFL (the Breakers).

But the league made a huge mistake in expanding from 12 to 18 teams. A tremendous sub-mistake was making one of the added teams the Pittsburgh Maulers, who signed Heisman winner Mike Rozier of Nebraska. Ed DeBartolo, owner of the NHL's Penguins, and father of 49ers owner Eddie DeBartolo, seemed like the right guy to own a Pittsburgh team in the USFL... if putting a USFL team in Pittsburgh had been the right thing to do.

It wasn't. It wasn't just that the Pittsburgh area had lost so many jobs, and with it so many people, who went elsewhere to look for work. It was that the Steelers owned that market. In Western Pennsylvania, here's how sports popularity went at the time: 1. Steelers; 2. Penn State; 3. Pirates; 4. University of Pittsburgh football; 5. Uh, do we still have a hockey team?

Giving the Maulers purple uniforms didn't help. And what's a "mauler," anyway? The helmet logo was a guy in a hard hat swinging a sledgehammer, suggesting a factory or mill worker. Right, remind the people of Western Pennsylvania of the jobs they'd been losing like crazy for the last 20 years.
Rozier, looking for a pass from Glenn Carano, while Jim Lohmann blocks.
You've never heard of Carano or Lohmann? That's not surprising.

The Maulers' 1st game saw them lose to Birmingham, whose quarterback was Cliff Stoudt, reviled as Terry Bradshaw's inadequate backup with the Steelers, and the locals at Three Rivers Stadium threw snowballs at him. Rozier, a native of Camden, New Jersey, did not have the same impact in the USFL as Walker, and his pro career was a disappointment (although not an outright bust, as he later did all right for the Houston Oilers). The Maulers finished tied with Washington for the league's worst record, 3-15.

Seeing the Southeast as underserved -- Texas and Florida had NFL teams, but the rest of the old Confederacy then had only Atlanta and New Orleans in the NFL -- and seeing how Birmingham was working out, the USFL expanded to include the Memphis Showboats and the Jacksonville Bulls, playing at the Liberty Bowl and the Gator Bowl, respectively.

Memphis was respectable mainly for one reason: Defensive end Reggie White, who played in the State at the University of Tennessee. They were coached by Franklin "Pepper" Rodgers, who'd done well at the stadium for Memphis State (now the University of Memphis). But Lindy Infante, already a respected NFL assistant, couldn't get much out of the Bulls.
Reggie White

The USFL also expanded into the Southwest. Putting a team in Dallas to compete with the Cowboys would have been lunacy, but the Oilers were awful at the time, so they put in the Houston Gamblers, coached by Jack Pardee, a former linebacker who'd been an All-American at Texas A&M and All-Pro with the Rams and Redskins, and had coached the Bears and Redskins to Playoff berths. The Gamblers signed University of Miami quarterback Jim Kelly, and won the Central Division.
Jim Kelly, apparently trying to invent an alternative to the huddle

Putting a team in San Antonio seemed to make sense, as the city had only the NBA's Spurs. But longtime Texas A&I (not A&M) coach Gil Steinke couldn't get the Gunslingers into gear. Putting a team in Oklahoma, where they could peel off Sooner fans, and fans who were a long way from Dallas and Kansas City, seemed to make sense, and hiring former Steeler defensive coordinator Woody Widenhofer as head coach and former Buccaneers quarterback Doug Williams were good moves. And the Oklahoma Outlaws had cool uniforms, black jerseys with a nasty-looking desperado on their helmets. But they went nowhere.
Doug Williams had Jimmie Giles in Tampa before this,
and Gary Clark and Ricky Sanders in Washington after this.
In Tulsa, he had... the other Mel Gray.

And in the oddest transaction in pro football history, the owners of the Chicago Blitz and the Arizona Wranglers traded their entire franchises. Including rosters, coaching staffs, and front office personnel. Where Chicago had been good and Arizona terrible in '83, the reverse was true in '84.

L.A. got Steve Young, and former San Diego Charger quarterback John Hadl as coach, and they won the Pacific Division. Philadelphia had the best record in the league at 16-2, edging New Jersey for the Atlantic Division title.

The Generals had been sold to Donald Trump, who brought in Walt Michaels, who'd coached the Jets to the AFC Championship Game in the '82 season, and former Cleveland Browns quarterback Brian Sipe, thus giving the Herschel-centric offense more diversity.
One of these men would later be treated for mental illness,
and the results are inconclusive. The other hasn't been treated
for mental illness, but became President.

(Supposedly, Trump originally wanted to lure Don Shula away from the Miami Dolphins, but balked when Shula wanted a free condo in the newly-opened Trump Tower. Somehow, I suspect, the older Trump would have accepted this, as the means to an end.)

The Generals lost to the Stars in the 1st round of the Playoffs, as former Penn State quarterback Chuck Fusina, running back Kelvin Bryant, and linebacker Sam Mills flattened Jersey's team. In the longest game in the history of professional football, one which went to a 3rd overtime (Sports Illustrated's article on it was titled "It Was a Game and a Half"), Young led Los Angeles to dethrone defending champion Michigan, 27-21. Birmingham beat Tampa Bay, 36-17, and Arizona beat Houston, 17-16.
Kelvin Bryant. Like the Phillies, the Stars had uniforms
that really clashed with the horrid artificial turf at The Vet.
Unlike the Phillies and especially the Eagles, the uniforms
went great with the stadium's seat-color scheme.

In the Conference Championships, Arizona beat L.A., 35-23; and Philly beat Birmingham, 20-10. The title game was played at Tampa Stadium, and Philly beat Arizona, 23-3.
This is what a USFL Championship ring looks like.

*

Did the USFL learn from its '83 and '84 mistakes? Partly. The league was contracted to 14 teams. Chicago and Pittsburgh were out. Michigan and Oakland were merged, keeping the Oakland Invaders name. Oklahoma and Arizona were merged, becoming the Arizona Outlaws, with the colors somewhat merged and Oklahoma's logo kept.

There were moves. To take advantage of the fact that the Baltimore Colts had been moved to Indianapolis, the USFL should have moved the Washington Federals to Baltimore. Instead, they moved their most successful team, the Philadelphia Stars, down Interstate 95.

But a legal wrangle prevented them from moving to Memorial Stadium for 1985, so they went to Byrd Stadium at the University of Maryland, inside the Capital Beltway in College Park. So while they had the name "Baltimore Stars," they were a lot closer to Washington. This cut their per-game attendance in half, from 28,668 in '84 to a dismal 14,275 in '85.

The Federals were moved, to Central Florida, an untapped market, to become the Orlando Renegades. Their coach was Lee Corso, a big name in the State, as he'd been Florida State's coach. Did this work out? As Corso would say in his later ESPN punditry career, "Not so fast, my friend!" The 'Gades finished 5-13, with an average attendance of 24,136. Each figure was better than they achieved in Washington, but still awful.

And the Breakers were moved again, to Oregon, where they became the Portland Breakers. True, Portland only had the NBA's Trail Blazers, but anybody who was an NFL fan in Oregon was either a Seattle Seahawks fan, or rooted for a faraway team like the Raiders, Steelers or Cowboys. And the L.A. Express crashed and burned: Their owners were bankrupt, and even with Young, they were just 3-15, with an average attendance of 8,415.

In the quarterfinals, Birmingham beat Houston 22-20, Memphis beat Denver 48-7, Oakland beat Tampa Bay 30-27, and Baltimore beat New Jersey 20-17 -- another Heisman winner, quarterback Doug Flutie, then considered "too short for the NFL," getting the Generals into the Playoffs, but no further.
One is a very small man. The other is a Heisman Trophy winner.
Alas, Flutie was a Republican, and continues to support Trump.
Trump was the first "Flutie Flake."

In the semifinals, Baltimore beat Birmingham 28-14, and Oakland beat Memphis 28-19. In the Championship Game, Baltimore (formerly Philadelphia) beat Oakland (sort of getting revenge on Michigan for the first title game), 28-24, at Giants Stadium.

The date was July 14, 1985. The USFL never played another game. Although this occurrence was suspected by many at the time, and knowing it would have surprised very few people, no one knew it for sure.

*

Later that year, the USFL announced that their challenge to the NFL was going to be full, starting in 1986: They were going to a Fall schedule, going head-to-head with the big boys. And they had sued the NFL on antitrust grounds. The USFL sought damages of $567 million, which, under antitrust law, would have been tripled to $1.7 billion if the jury found in their favor.

The USFL gave the NFL a chance to settle, proposing 2 remedies: Either force the NFL to negotiate new television contracts with only 2 networks, or force the NFL to split into two competing 14-team leagues, each limited to a contract with one major network.

Each NFL franchise was named as a co-defendant, with the exception of the Raiders, whose owner Al Davis was a major witness for the USFL, and had been excluded from the lawsuit in exchange for his testimony.

ABC announcer Howard Cosell was also a key witness for the USFL -- and this, more than his personality, his drinking, or his referring to Alvin Garrett of the Redskins, a black receiver, as "that little monkey" during a recent game, probably doomed him to being fired from Monday Night Football.

The lawyer for the USFL, Harvey Myerson, had what he felt were 3 "smoking guns":
1. A memo from March 1973 to NFL broadcasting director Robert Cochran, from attorney Jay Moyer, stating that an "open network" might be open to the "invitation to formation of a new league."
2. A memo from August 1983 from Jack Donlan, NFL management council executive director, to his staff. The memo laid out plans for NFL teams to "increase salary offers to USFL to existing players or run the risk of losing them."
3. A memo from a Harvard University professor named Michael Porter, which included a plan to "Conquer" the United States Football League.
The case went to trial in the Spring of 1986, and lasted 42 days. On July 29, 1986, the jury handed down its verdict: They declared the NFL a "duly adjudicated illegal monopoly," and found that the NFL had "willfully acquired and maintained monopoly status through predatory tactics." In other words, guilty as charged.
However, the jury rejected the USFL's other claims. They found that the USFL had changed its strategy to a more risky goal of a merger with the NFL. Furthermore, the switch to an Autumn schedule caused the loss of several major markets. It has been established that Trump, as owner of the Generals, specifically wanted to force a merger, knowing that the majority of teams would be eliminated.
Most importantly, the jury found that the NFL did not attempt to force the USFL off television. In essence, the jury felt that, while the USFL was harmed by the NFL's de facto monopolization of pro football in the United States, most of its problems were due to its own mismanagement. (In each of these cases, the emphasis is mine, not the jury's.)

The jury awarded the USFL only one dollar in nominal damages, which was tripled under antitrust law to three dollars. It later emerged that the jury incorrectly assumed that the judge could increase the award.

Almost immediately upon announcement of the verdict, the USFL accepted that it was a Pyhrric victory, and announced it was suspending operations for the 1986 season, with the intent of returning in 1987. Players signed to contracts were free to sign with NFL (or other professional) teams immediately.

The USFL was now some $160 million in debt. With nearly all of its players under contract to the NFL and the Canadian Football League, Commissioner Harry Usher announced the league would stay shuttered in 1987 as well. In 1990, now basically a shell of a corporation (if not a "shell corporation," a term with which Trump is well familiar), the USFL finally received a check for $3.76 in damages, the additional 76 cents representing interest earned while the ultimately failed appeal had continued. (Factoring inflation in, that's about $8.41 in 2022 money.)

*
So what is the USFL's legacy? Actually, when you look at it, it could hardly be seen to have been a waste of time:
* Four players from the league made the Pro Football Hall of Fame: Steve Young went on to quarterback the 49ers to a title, Jim Kelly led the Buffalo Bills into 4 Super Bowls, Reggie White became a terror on defense for the Eagles and helped the Green Bay Packers win a Super Bowl, and Los Angeles Express offensive tackle Gary Zimmerman protected John Elway for 2 Bronco titles.

* The Redskins used some players who'd gotten their profiles raised in the USFL to win the title in the 1987 season. Oklahoma/Arizona's Doug Williams became the 1st black quarterback to play in, and the 1st to win, a Super Bowl, throwing passes to Jacksonville's Gary Clark and Houston's Ricky Sanders, and handing off to Philadelphia/Baltimore's Kelvin Bryant.

* Herschel Walker is not in Canton, but he should be: It's the Pro Football Hall of Fame, not the National Football League Hall of Fame. He gained 8,225 rushing yards and 4,859 receiving yards in the NFL, scoring 82 touchdowns. Put that together with his USFL stats, and that's 13,787 rushing yards, 6,843 receiving yards, and 143 touchdowns. Those are easily Hall-worthy numbers.

His NFL career is best remembered for the Cowboys trading him to the Minnesota Vikings for 5 players and 6 draft picks, which became a huge part of the Cowboys' quasi-dynasty of the 1990s. Herschel never won a ring, but he made the Playoffs with the Vikings, the Eagles and a return to the Cowboys, where he closed his career after the 1997 season. He also returned to the Meadowlands in 1995, with the Giants, but they didn't make the Playoffs that year. (The less said about his 2022 run for U.S. Senator from Georgia, the better.)

* Steve Spurrier moved on to Duke University, and revived their football program, giving them one of their few good periods, before going home to Gainesville and leading the University of Florida to glory.

* Doug Flutie was signed by the Chicago Bears after the USFL folded, but coach Mike Ditka didn't give him much of a shot. So he went to the CFL, and won Grey Cups with the Vancouver-based BC Lions, the Calgary Stampeders and the Toronto Argonauts.

Finally, the Bills gave him a shot, and, as Kelly's successor, he led them to the Playoffs. He would also do so with the San Diego Chargers, and closed his career in with his "hometown" Patriots (he grew up in Natick, on the opposite site of Boston from Foxborough, but was actually born outside Baltimore), backing up Tom Brady, and pulling off a trick that would have been in character for the USFL: On New Year's Day 2006, faking an extra point attempt as the holder, he dropped back and scored on a dropkick, something that hadn't been done, or even tried, in the NFL since 1941. That left...

* Sean Landeta as the last former USFL player still active. He'd been the Stars' punter, and won 2 Super Bowls with the Giants. He then bounced around, but reached the Playoffs with the Buccaneers, Packers, Eagles and Rams, before wrapping it up with the Giants in 2006, 21 years after the last USFL game.

* Houston's Jack Pardee and Darrel "Mouse" Davis (who took the Denver Gold reins in '85) both took the Gamblers' "run-and-shoot offense" elsewhere, Pardee racking up big scores as head man at the University of Houston, and Davis becoming the offensive coordinator of the Detroit Lions, helping them to what remains their last decent period.

* The USFL, like the 1960s AFL and the 1970s WFL, used the 2-point conversion. The NFL finally adopted it in 1994.

* Many high school football teams named the Panthers adopted the Michigan Panthers' helmet design for their own, and some still use it, decades after the Panthers folded.

* Perhaps the most lasting legacy of the USFL is its stock footage. Rather than pay the NFL the enormous licensing fees for use of their games, many TV shows and advertising agencies (for their commercials) have used USFL game footage to simulate people watching football games.

As Billy Joel, who released his album An Innocent Man shortly after the USFL's 1st season, would say, "There are not many who remember. They say a handful still survive." And many of those who do remember would like to forget.

Not me. On the 20th Anniversary, I wrote this piece for the song-parody website Amiright.com.

Long live The Three Dollar League!

Sunday, March 5, 2023

March 5, 1973: The Yankee Wife-Swap

Left to right: Marilyn and Fritz Peterson,
Susanne and Mike Kekich -- as they were then known.

March 5, 1973, 50 years ago: At the New York Yankees' Spring Training camp in Fort Lauderdale, Florida, pitchers Fred "Fritz" Peterson, a 31-year-old lefthanded starter from Chicago, and Mike Kekich, a 27-year-old lefthanded reliever from San Diego, announce that they have engaged in an oh-so-1970s activity: Wife-swapping.

It actually went well beyond that. They'd been teammates since 1969, and they ended up switching entire families. Fritz moved in with Susanne Kekich, while Mike moved in with Marilyn Peterson. The pitchers swapped wives, houses, children, even dogs.

The media ate this story up: It had sports and sex. What a combination.

This must have driven George Steinbrenner crazy. Only 43 years old, and apparently at the peak of his business career, he had bought the Yankees from CBS just 2 months earlier. He wanted to rebuild the organization in what he perceived to be his own image: Straitlaced, almost military, very businesslike, and successful.

What's more, he wanted them to win and -- equally important to him, because he wanted to fill the seats -- to make headlines, to take attention away from the New York Mets. The old Yankee dynasty had collapsed after the 1964 season, and fans had stopped going to the bad neighborhood that Yankee Stadium was in, because, without the winning, and with superstar Mickey Mantle retired, there was no more reason to go to the South Bronx.

In contrast, the Mets had a new stadium in a parking lot in Flushing Meadow-Corona Park, so there was no neighborhood at all, and had won a "miracle" World Series in 1969, and still had most of the players on that team. Indeed, the Mets would win another Pennant in 1973.

The Mets were making headlines by winning and providing fun for their fans. The Yankees were making a totally different kind of headline. Now, they were seen as a team of perverts, even though it was only 2 players involved. But Peterson was 1 of their top 2 pitchers, along with Mel Stottlemyre. He had won 20 games in 1970, and 17 in 1969 and 1972. He led the American League in WHIP (Walks + Hits, divided by Innings Pitched) twice. Kekich, on the other hand, was a journeyman: He'd gone 10-9 in 1971, but 10-13 in 1972, and he was never even that good again.

Despite Peterson and Kekich getting booed in just about every AL ballpark, including Yankee Stadium, the '73 Yankees stayed in the AL Eastern Division race through August, then tailed off, and the Baltimore Orioles won the Division, then lost the AL Championship Series to the Oakland Athletics, who then beat the Mets in the World Series -- thanks in large part to 3 players that Steinbrenner would eventually acquire for the Yankees: Slugging outfielder Reggie Jackson, and pitchers Jim "Catfish" Hunter and Ken Holtzman.

Kekich wasn't there for most of that: On June 12, Steinbrenner had him traded to the Cleveland Indians for pitcher Lowell Palmer, then stuck in the minors with a 3-13 career major league record. He ended up never throwing a pitch for the Yankees.

On April 26, 1974, the Yankees traded Peterson, Fred Beene, Tom Buskey and Steve Kline, all pitchers, to the Indians for 1st baseman Chris Chambliss, and pitchers Dick Tidrow and Cecil Upshaw. They traded 1/3rd of their pitching staff for Chambliss, a former AL Rookie of the Year, and 2 pitchers nobody had ever heard of. With Watergate's Saturday Night Massacre having happened just 6 months earlier, this trade became known as the Friday Night Massacre, and was very unpopular at the time, both in the clubhouse and in the stands.

But it was a great trade for the Yankees. As one observer wrote, it "broke up the country club." Upshaw never did much for them, but Tidrow became a key pitcher, both starting and relieving, on the team that would win 3 straight Pennants from 1976 to 1978. And Chambliss had both a Gold Glove and a power bat, hitting the home run that clinched the 1976 Pennant.

Peterson went 14-8 for the Indians in 1975, but pitched only 1 more season and change in the majors, due to a shoulder injury. He would finish his career at 133-131, pitching mostly for bad Yankee teams. His career WHIP was 1.191, and he led the American League in that category twice. Kekich was taken by the expansion Seattle Mariners, and threw the 1st complete-game victory in franchise history. That was it for him, as he finished 39-51.

And what about the swap? Well, Mike Kekich and Marilyn Peterson's relationship suffered, probably due to the other swap, the one where he was sent to Cleveland. He eventually found happiness by marrying a nurse. As of March 5, 2023, he and his wife were living outside Albuquerque, New Mexico.

But Fritz Peterson and his wife, formerly known as Susanne Kekich, stayed together. In 2013, on the 40th Anniversary, he told a reporter, "It's a love story. It wasn't anything dirty. I could not be happier with anybody in the world." He wrote 3 books about his time with the Yankees, and, with some irony, became an evangelical Christian (as did Susanne), working with Baseball Chapel.

In 2018, Peterson announced that he had Alzheimer's disease, and was withdrawing from public life. In March 2021, with assistance from his daughter Lindsay, he said on his Facebook page that he had forgotten how to use a computer. But Lindsay said that he was "having a blast" hearing from fans. (UPDATE: He died on October 19, 2023, although it wasn't publicly announced for another 6 months, until April 12, 2024.)

Since 2015, Ben Affleck and Matt Damon have been trying to get a movie made about the Yankee Wife-Swap. Of course: They're Boston Red Sox fans, trying to make the Yankees look bad. Let the record show that, in 1973, the Sox didn't get close to making the Playoffs, either, finishing 8 games behind the Orioles.

Saturday, March 4, 2023

March 4, 1933: The New Deal Begins

March 4, 1933, 90 years ago: A new President is inaugurated, and it begins a new era in American history.

A few of our transfers of power have been fraught with worry:

* March 4, 1797: The 1st transfer of power, from George Washington to John Adams. It turned out not to be anything to worry about, but that was far from certain at the time, since no one, not even the brilliant and highly talented Adams, had Washington's gravitas.

* March 4, 1801: The 1st transfer of power from one party to another, from Adams, a member of the Federalist Party, to Thomas Jefferson, founder and leader of the Democratic-Republican Party, whose members called themselves "Republicans," but would eventually evolve into the Democratic Party. 

Once closely linked in the fight for independence, now estranged and bitter enemies, Adams had appointed what became known as "midnight judges" at the end of his Administration, with the intent of holding Jefferson back from perceived extreme measures. But Jefferson's 2 terms in office turned out to be comparatively peaceful. The friendship would later be restored.

* March 4, 1861: With the threat of civil war becoming very real, James Buchanan handed the Presidency over to Abraham Lincoln. Threats against Lincoln's life had already been made, and he practically had to sneak into Washington. He tried a conciliatory Inaugural Address. It didn't work.

* March 5, 1877: The disputed election that put Rutherford B. Hayes in as the next President, despite Samuel J. Tilden having received the most popular votes and, it appeared at first, the necessary Electoral votes, infuriated people to the point where another civil war seemed possible: The cry from the Democrats was "Tilden or blood!" And it wasn't officially settled until March 2. To complicate matters further, the usual Inauguration Day, March 4, fell on a Sunday: The official ceremony at the Capitol was set for the following day.

To simplify things, the outgoing President, Ulysses S. Grant, suggested that Hayes take the Oath of Office in the White House on March 3, taking effect at noon on March 4, so that he would already be the President on March 5, so that the Inaugural ceremonies would essentially be going through the motions for public display. There was no violence.

* January 20, 1981: The 20th Amendment to the Constitution, ratified in 1933, had moved Inauguration Day up, largely because of the events of 1932-33. President Jimmy Carter, a Democrat, and President-elect Ronald Reagan, a Republican who had overwhelmingly defeated him in a bitter election, were not friendly with each other. But that wasn't the problem.

The problem was that Carter was finally close to getting 52 hostages released by Iran, but the Iranian government decided to keep them in custody until after noon, U.S. Eastern Time, to deny Carter a full victory. Their plane ended up clearing Iranian airspace at 12:35 PM Eastern. While Carter went to meet them at the U.S. Air Force base in Weisbaden, West Germany, it was Reagan who welcomed them to the White House, making it look like he was taking credit for it. He did nothing to make their release happen.

* January 20, 1993: Despite a bitter campaign, President George H.W. Bush, Republican, and President-elect Bill Clinton, Democratic, had made peace with each other in the transition. But there was a situation involving Iraq on the last day of Bush's term. Bush suggested that his national security team remain in charge for a few hours more, and Clinton agreed. Bush signed an Executive Order extending their terms by 4 hours. The situation was settled, and Clinton's team began their terms.

* January 20, 2001: Bush's son, George W. Bush, had emerged victorious over Clinton's Vice President, Al Gore, under dubious circumstances. There were protestors at the Capitol for the Inauguration, but there was no violence.

* January 20, 2017: Again under dubious circumstances, a Republican who did not win the popular vote took the office. This time, it was Donald Trump, the most underqualified incoming President ever, and the most psychologically unfit. Violence was feared. There was none.

* January 20, 2021: Joe Biden had beaten Trump, but after the attack on the Capitol while the Electoral Votes were being certified on January 6, people were afraid that another attack would be launched. This time, there was enough of a deterrent force on hand that the would-be second-time insurrectors did the smart thing, and stayed away.

If anything, the events of March 4, 1933 were fraught with even more worry than 2021 -- or even 1861.

*

For it was the depth of the Great Depression. Within 8 months of taking office as President on March 4, 1929, Herbert Hoover saw the stock market crash on his watch. He wasn't responsible for it. And it would be unfair to say he did nothing about it. A fairer statement would be that he didn't do enough things, and that he didn't take the things he did do, which did help a little, far enough.

So, in the 1932 election, he lost in a massive landslide to the Governor of New York, a Democrat, Franklin Delano Roosevelt. The interregnum between the election on November 8 and the Inauguration on March 4 was interminable, as a bitter Hoover, like Trump with Biden 88 years later, shared nothing with FDR and his team. Essentially, Hoover sabotaged his own best chance at leaving office on a high note.

As a result, things got worse. Banks were failing all over the country. People were terrified. The American economy was on the brink of complete collapse, more so than it had been during the "panics" of 1791, 1819, 1837, 1857, 1869, 1873, 1893 and 1907, even more so than during the Crash of 1929. And, as it turned out, more than during the Crash of 1987, the economic free-fall of 2008, and the drop during Spring 2020's coronavirus crisis.

Inauguration Day fell on a Saturday, and this may have been for the best, as the banks would have been closed anyway.

Roosevelt was sworn in, and made the most important Inaugural Address in the history of the office. It wasn't just the conditions that were the problem, it was the fear of the problem that he wanted to address, the fear that was making things worse. On that subject, it is fair to say that Hoover did nothing. Roosevelt addressed this right off the bat:

President Hoover, Mr. Chief Justice, my friends: I am certain that my fellow Americans expect that, on my induction into the Presidency, I will address them with a candor and a decision which the present situation of our Nation impels.

This is preeminently the time to speak the truth, the whole truth, frankly and boldly. Nor need we shrink from honestly facing conditions in our country today. This great Nation will endure as it has endured, will revive and will prosper.

So, first of all, let me assert my firm belief that the only thing we have to fear is fear itself: Nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance. 

Despite a light rain falling on Washington for most of the day, the Inaugural crowd may have been the biggest in history to that point, and a great cheer went up.

Roosevelt promised "action, and action now!" He acted on it. Over the weekend, he set in motion the policies that embodied what he called, during the campaign, "a new deal for the American people." His New Deal measures included keeping the banks closed for a week, so they could straighten out their own situations. When they reopened on March 12, they were secure, and the nation's recovery began.

It would be long and slow, but FDR's New Deal measures helped millions of people get by. Had he only served 2 terms, and someone else had led the nation through World War II, FDR would still be remembered as one of the nation's greatest and most important Presidents. His leadership during World War II would put him up there with Washington and Lincoln as 1 of the 3 greatest Presidents.

Franklin Delano Roosevelt was inaugurated as President of the United States just 33 days after Adolf Hitler was appointed Chancellor of Germany, and the Nazi regime began. No one knew it at the time, but FDR and Hitler were on a collision course. A little more than 12 years later, both would be dead -- but one of them would be victorious. And for most of those 12 years, it wasn't clear which one that would be.

There have been, essentially, 4 eras of American history:

* The Colonial era, beginning with the arrival of Christopher Columbus in 1492 (note that I'm not saying that he "discovered America"), and lasting until the Declaration of Independence in 1776.

* The Revolutionary era, from the Declaration until the end of the Civil War in 1865.

* The next era, whatever name you want to give it, lasting from the end of the Civil War until the start of the New Deal in 1933.

* And the era that began with the New Deal. If you want to say that, sometime since 1933, that 4th era ended and a 5th era has begun, I don't know what your line of demarcation would be. Neither the resignation of Richard Nixon in 1974, nor the Inauguration of Reagan in 1981, nor that of Clinton in 1993, nor the 9/11 attacks of 2001, nor the arrival of Trump in 2017, nor the leaving of Trump in 2021 carries the same amount of historical weight, nor is likely to. 

Top 10 Myths About the Great Depression

A bread line during the Depression

March 4, 1933, 90 years ago: Franklin Delano Roosevelt is inaugurated as the 32nd President of the United States, at the very depth of the Great Depression.

Top 10 Myths About the Great Depression

1. The Depression was caused by the Stock Market Crash of 1929. That was part of it, but by no means all of it. The end of World War I meant that farmers, having lost a big chunk of their market, had already been in a depression since the Armistice, 11 years earlier.
The famous headline in
the film industry's "trade paper"

In his nationally-syndicated newspaper column, Will Rogers spent much of the "Roaring Twenties" saying how, for farmers, the decade didn't roar so much as mumble. He pointed out that the economic boom wasn't universal for the cities, either: In 1928, about a year before the Crash, he wrote, "Wall Street has never been better off, but Eighth Avenue has never been worse off."

When he was President, John F. Kennedy quoted an old saying: "A rising tide lifts all boats." Not a boat with a hole in it. And, of course, in the 1920s as now, some people didn't have boats, and some people couldn't even swim.

Even with the Crash, the Depression might have been sharp, but relatively short, if not for the Smoot-Hawley Tariff Act, which President Herbert Hoover signed into law on June 17, 1930. Named for its sponsors, Senator Reed Smoot of Utah and Representative Willis Hawley of Oregon, both Republicans, the law raised U.S. tariffs on over 20,000 imported goods.
Willis Hawley (left) and Reed Smoot

This prompted retaliatory tariffs by other countries against America. As a result, between 1929 and 1933, American exports dropped 61 percent, and American imports dropped by 66 percent. Between 1929 and 1932, real Gross Domestic Product fell 17 percent worldwide, and 26 percent in the United States.

Unemployment was 8 percent when the Act was passed. It doubled to 16 percent in 1931 -- already higher than any of the "recessions" since the Depression -- and 25 percent in 1932. It is suspected that, when FDR took office on March 4, 1933, it may have been as high as 31 percent. If the Crash was the biggest cause, Smoot-Hawley was a strong second.

2. Stockbrokers and other ruined businessmen jumped out of windows to their deaths. Since then, whenever there's a dip in the stock market, demonstrators go to the New York Stock Exchange at Broad and Wall Streets, and yell, "Jump! Jump! Jump!" Because they think that's what happened during and after the Crash of '29.

There is no record of a single stockbroker suicide in the wake of the Crash, let alone one via jumping out of a window. In what remains the definitive book about the Crash, The Great Crash 1929, Pulitzer Prize-winning economist John Kenneth Galbraith wrote, "In the United States the suicide wave that followed the stock market is also part of the legend of 1929. In fact, there was none."

3. Herbert Hoover Was to Blame. The 31st President of the United States took office on March 4, 1929. Within 8 months, the crash came. But the policies that caused it were already in place. Hoover was a convenient scapegoat, because it happened on his watch.

When Warren Harding was elected President in 1920, he appointed Andrew Mellon as his Secretary of the Treasury. Harding died in 1923, and Calvin Coolidge became President. He kept Mellon. In 1927, Coolidge famously said, "I do not choose to run for President in 1928." Hoover did, and won. He also kept Mellon.
Andrew Mellon

Mellon's policies may have set up the post-World War I "paper prosperity," which became known as the "Coolidge Prosperity," but they also did the most to set the Depression up. If anybody can be called
"Mr. Depression," he's the one. Perhaps Coolidge knew the crash was coming, and left one step ahead of it, and left Hoover holding the bag. A sign at the 1932 Democratic Convention read:

Hoover blew the whistle
Mellon rang the bell
Wall St gave the signal
And the country went to hell.

4. Hoover did nothing about the Depression. This is a considerably fairer statement, but not completely fair. It would be more accurate to say that he tried something, but not enough of it.
One thing he tried was the Reconstruction Finance Corporation, although he didn't sign it into law until January 22, 1932. Had such a bill hit his desk 2 years earlier, it could have made a much bigger difference. The RFC -- a precursor to FDR's "alphabet soup" agencies in the New Deal -- provided financial support to State and local governments, and made loans to banks, railroads, mortgage associations, and other businesses.

The RFC became more prominent under the New Deal, and continued to operate through World War II. It was disbanded in 1957, when the federal government concluded that it no longer needed to stimulate lending.

Hoover's main problem is that he was a "strict constructionist" in regard to the Constitution of the United States, and didn't believe it offered him what FDR would, in his Inaugural Address, call "broad executive power to wage a war against the emergency, as great as the power that would be given to me if we were in fact invaded by a foreign foe."

5. The Depression was the Golden Age of Gangster Movies. This one is true. People could watch movies about the gangsters who troubled their cities, but, with the Hays Code in effect, could watch them get their comeuppance, as "sin" had to be punished for such a movie to be released. It started with Edward G. Robinson in Little Caesar, released on January 9, 1931. Paul Muni starred in the original version of Scarface in 1932, which also helped to make a star of George Raft.

James Cagney starred in The Public Enemy in 1931, Lady Killer and The Mayor of Hell in 1933, Angels with Dirty Faces in 1938, and The Roaring Twenties in 1939 -- perhaps the 1st film to treat the 1920s with nostalgia. Later, he would top them all with White Heat in 1949.
James Cagney

Raft -- who, unlike the others, really did consort with gangsters -- was another actor who played those guys with aplomb, in films like Quick Millions and Hush Money in 1931; Night World, Love Is a Racket and Madame Racketeer in 1932; The Bowery in 1933; Limehouse Blues in 1934; and I Stole a Million in 1939. He was in a few films with Cagney, but, ironically, in those films together, neither of them played gangsters. Both men actually got their starts as dancers, or "hoofers."

Incidentally, in the 1932 film Taxi!, Cagney played not a gangster, or even a cop, but a taxi driver, who, at one point, yells out, "Come out and take it, you dirty yellow-bellied rat!" This led to every impressionist to misquote him by saying, "You dirty rat!"

6. The Depression was the Golden Age of Monster Movies. This myth being true is a matter of opinion, but the way certain characters were depicted at this time defined those characters, possibly to this day. In 1931, Bela Lugosi starred in Dracula. Later in the year, Frankenstein introduced Boris Karloff as the monster, with Colin Clive as Dr. Frankenstein himself. (The monster was never named in the film, but has, himself, been mistakenly called "Frankenstein" ever since.)
Left to right: Boris Karloff, Maureen O'Sullivan and Bela Lugosi,
posing for the newsreel feature Screen Snapshots #11, 1934

King Kong, about a giant ape taken from his tropical island home to New York, breaking out and terrorizing the city, debuted in 1933. The same year, Karloff starred in The Mummy, and Claude Rains starred in The Invisible Man. In 1935, The Bride of Frankenstein premiered, with Karloff and Clive reprising their roles, and Elsa Lanchester cast in the title role. It wasn't the 1st film sequel, but it can safely be called the 1st good one.

And people identified with the struggles against these characters, as, unlike the Depression itself, they were an enemy that could actually be seen and heard. And, if they touched you, they could harm you in definitive ways, unlike the more subtle harms of the Depression.

And yet, both the Frankenstein monster and Kong were more victim than villain, and people could also sympathize with humanity's unwillingness to accept them. White Americans might not have seen either figure through the prism of civil rights, but they could see them through the prism of "the forgotten man," the man that the establishment didn't want to remember.

Lon Chaney (Leonidas Frank Chaney), who had starred in the silent films The Hunchback of Notre Dame in 1923 and The Phantom of the Opera in 1925, had died in 1930. His son, Lon Chaney Jr. (Creighton Tull Chaney), starred in The Wolf Man in 1941, toward the end of the Depression, so it can't be counted with these others.

But that started a new trend: With World War II coming up, people decided it was better to see these creatures fight each other, and even to laugh at them, than to be afraid of them. So films where they fought were produced, and there was a series of Abbott and Costello Meet... films with the monsters, some played by their 1930s portrayers.

7. The Depression ended "the Jazz Age." It is true that the term "Jazz Age" applies to the 1920s not just because of the music, but because of a lifestyle that included the happy dancing, the happy drinking, and the gangsterism that supported it. As the 1969 film They Shoot Horses, Don't They?, set in 1935, shows, the Depression showed going out and dancing to have become a very different thing during the Depression, and the 1933 repeal of Prohibition didn't change that. (That film also showed people dancing under a mirror ball, 40 years before the rise of disco music. In fact, the mirror ball had been invented in 1917.)

But, as for the music, if anything, the 1930s were the decade when jazz came out of the shadows of a black-only phenomenon and into the mainstream of white America. The best jazz groups remained black ones, led by pianist-composers Edward "Duke" Ellington, William "Count" Basie, and Thomas "Fats" Waller, trumpeter Louis Armstrong, and drummer Chick Webb. But bandleaders like Benny Goodman, Artie Shaw, and the brothers Tommy and Jimmy Dorsey -- first together, then separately after a feud, then occasionally together again after reconciling -- proved that white men could uphold the mantle of jazz as well.

By 1938, Goodman and Basie could appear together onstage -- at no less a classical music venue than Carnegie Hall in New York -- and be celebrated for it.
Count Basie, fronting Benny Goodman and Ethel Waters,
at the Stage Door Canteen, New York, 1943

8. Franklin D. Roosevelt's New Deal solved the Depression. Certainly, it made things better. By May 1937, early in his 2nd term, FDR had cut unemployment to 14 percent, approximately in half. But that's still worse than it has ever been since, with the brief exception of the height of the COVID epidemic. Even FDR's commitment and hard work, and the geniuses (genii?) of his "Brain Trust" couldn't get it lower than that.

9. The New Deal "made the Depression worse." This is what conservatives have wanted you to believe ever since. In May 1937, another downturn began, and by June 1938, unemployment was back up to 19 percent, back to where it was in 1935. The Democrats paid for this at the polls in 1938: The 336-88 advantage they had in the House of Representatives after 1936 dropped to 262-169, and their 77-15 Senate advantage (there were also 4 independents) fell to 69-23.

This had an interesting side effect: Just as the Congressional and gubernatorial elections of 1930, '32, '34 and '36 had wiped out many potential future Presidential candidates for the Republicans, so too did the '38 races knock out some potential Democratic candidates for 1940. As a result, neither party had much of a "bench" that could replace FDR. Without such a challenger to him, FDR knew there was no one who could seriously challenge Nazi Germany's Chancellor, Adolf Hitler, in his bid for world supremacy. FDR thought his Vice President, John Nance Garner, was too conservative to give Hitler the strenuous level of necessary opposition. So FDR ran for a 3rd term.

For most of 1939, unemployment was around 17 percent. By 1940, it had dropped back to 14; for 1941, 10. So what happened? Did FDR's New Deal programs make the Depression worse?

"Worse"? Worse than what? Worse than what he inherited on March 4, 1933? Don't be ridiculous. Republicans then, and conservatives now, want you to believe that "big government" does this. In fact, it was the exact opposite. In 1937, FDR was doing exactly what conservatives want the President to do: He was cutting back on spending. He thought he could do it because of the successes he'd had.

By 1938, he realized what a mistake this was, and, after his "First New Deal" of 1933 and his "Second New Deal" of 1935, he started a "Third New Deal." (His 1944 G.I. Bill of Rights has not been called a "Fourth New Deal," but it should be.) History has repeatedly proven it: The way to cause a recession is to have the federal government cut taxes and cut spending; and the way to get out of a recession is to have the federal government raise taxes and raise spending.

10. World War II was what really ended the Depression. This one is true. As stated, unemployment was still above 10 percent through most of 1941. On December 7, the Japanese attacked Pearl Harbor. The armed forces took on 16 million Americans, enlistees and draftees combined. Many jobs they left behind had been taken by those previously unemployed. And many businesses that were deemed vital to the war effort were running 24 hours a day, thus increasing the need for available workers. Because of this, by mid-1942, in a matter of months, unemployment was down to 3 percent. It remained there for the duration of The War.

FDR could not have been elected to a 3rd term in 1940 without the threat of war from Nazi Germany and/or Imperial Japan. He would not have run for a 3rd term without it. Could anyone else, elected in 1940, have brought unemployment back to 1929 levels without entering The War? It is incredibly unlikely.

The people who lived through the Great Depression are now either dead, or very old. They were the "forgotten man" and woman of their age. As my mother once pointed out, there were no support groups for survivors of the Depression, like her parents. There is no memorial specifically for them on the National Mall in Washington, although the FDR Memorial includes a tribute to them. They had their songs, and their movies, rather than tangible tributes.

We dare not forget them now. We have had hard recessions in 1973-76, 1980-83, 1990-93, 2001-03, 2007-10 and 2020-21. But not another Depression, because of the safeguards we put into place in the 1930s. If we fail to support these safeguards, then everything those people suffered through, and everything those who worked to help them did to do so, will have been in vain.

Friday, March 3, 2023

March 3, 1923: Time Magazine Debuts

March 3, 1923, 100 years ago: Time magazine debuts, with a cover featuring Joseph G. Cannon, a Republican from Illinois, who had been Speaker of the U.S. House of Representatives from 1903 to 1911.

Founded by a pair of Yale University classmates, Henry R. Luce and Briton Hadden, it quickly became America's leading news magazine.

Hadden fell victim to a strep infection, and, with antibiotics not yet possible, died on February 27, 1929, a few days after his 31st birthday. Before he died, he signed a will, which left all of his stock in Time Inc. to his mother, and forbade his family from selling those shares for 49 years.

That didn't stop Luce: Within a year, he had formed a syndicate that gained hold of Hadden's stock. He took Hadden's name off the magazine's masthead. He took control of Hadden's personal papers, and claimed credit for Hadden's ideas, including the introduction of Time's annual Man of the Year, first awarded in 1927, to pilot Charles Lindbergh.

In 1936, Luce founded Life magazine, which became a picture magazine, to appeal to people who weren't interested in the in-depth articles that Time was publishing. He built Time-Life, Inc. into a publishing empire that would eventually include, among other magazines, Fortune and Sports Illustrated.

And he used this empire to push conservative Republican causes, including opposing President Franklin D. Roosevelt's liberal "New Deal," and also Nationalist China, as Luce had been born in China to Christian missionaries, and was deeply anti-Communist. Fortunately, he hated the Nazis in equal measure.

Luce died in 1967. Afterward, the company restored Hadden's name to the masthead, and restored his historical reputation as well.