Friday, September 12, 2014
How to Be a New York Football Fan In Green Bay -- 2014 Edition
Before You Go. You've heard the legends of how cold it gets in Green Bay -- and, indeed, it is further north than Toronto, roughly as far north as Plattsburgh, New York and Burlington, Vermont, which are about 300 miles north of Midtown Manhattan. However, this is the middle of September, so the "Russian Winter" they sometimes get will not be a factor.
According to the Green Bay Press Gazette, on Saturday night the temperature may drop to the low 40s, so be advised if you're arriving around that time to wear warm clothes. But on Sunday, they're predicting it to be mostly sunny, in the mid-60s in daylight, and the low 50s at night.
Green Bay is in the Central Time Zone, 1 hour behind New York. Adjust your timepieces accordingly.
Tickets. Unless you've already got them, or want to pay through the nose to a scalper, forget it. Last season, the Packers averaged 77,947 fans per home game -- a sellout. These people loved their football even before Vince Lombardi came along. Once he did, well... The Ice Bowl? Attendance that day was 50,861. That was the capacity of Lambeau Field at the time. So, for the coldest game in football history (or so it's been said), there was not one empty seat in the house.
Having sold out every seat since Lambeau opened nearly 60 years ago, and having a waiting list that makes the traffic backup at the Meadowlands seem small by comparison, tickets are simply not available at the stadium window or on the team website. I do see tickets available from the NFL Ticket Exchange on Ticketmaster, but most seem to come in pairs (in other words, you'll have to buy both seats), and they're starting at around $100. Most of them are in the $150-250 range.
Getting There. Downtown Green Bay is an even 1,000 miles from Midtown Manhattan, and Lambeau Field is 990 miles from MetLife Stadium. If you don't want to take most of a day to get there, you'll want to fly.
Yeah, good luck with that. There is an airport in Green Bay, Austin Straubel International Airport, but it doesn't have nonstop flights from New York or Newark. In fact, getting a nonstop flight from home just to General Mitchell International Airport in Milwaukee is something you're probably not going to be able to do. Your best bet may be to fly to Chicago and rent a car for the last... 194 miles. That's right: Instead of flying or driving, you'd have to do both.
(Billy Mitchell was an Army General from the Milwaukee suburbs, and an early advocate for air power. Austin Straubel was an Army Air Force Major from Green Bay who was killed in action in World War II.)
Forget the train: Amtrak goes to Milwaukee, but not to Green Bay, and there's no secondary service such as New Jersey Transit, Metro-North or the Long Island Rail Road to connect Wisconsin's major city with its football city.
Bus? Greyhound does go there, but -- yeah, sorry, real life intervened, and I couldn't get this done earlier -- you'd have to leave Port Authority tonight, at 10:15 PM, change buses in Chicago (with a 1-hour layover) and again in Milwaukee (4 hours, although you could get a decent dinner in that fine city), and arrive just before midnight tomorrow, so you'd have to have your hotel reservation already. And since the game is a 3:25 PM Central Time kickoff, the next available bus out of Green Bay, back to Milwaukee (never mind Chicago and New York), is 6:40 AM Monday morning. So you'd need two nights in a hotel. Round-trip cost: $454. The Greyhound station is at 800 Cedar Street, at Main and Van Buren Streets.
So your best bet really is to drive. It’s far enough that it will help to get someone to go with you and split the duties, and to trade off driving and sleeping. You'll need to get into New Jersey, and take Interstate 80 West. You'll be on I-80 for the vast majority of the trip, through New Jersey, Pennsylvania and Ohio. In Ohio, in the western suburbs of Cleveland, I-80 will merge with Interstate 90. From this point onward, you won’t need to think about I-80 until you head home; I-90 is the key, until it merges with Interstate 94, which will merge with Interstate 43.
I-94 will split off from I-43 at downtown Milwaukee. Stay on I-43 North. Take Exit 180 to State Route 172 West. Exit onto State Route 32, and turn left on Pilgrim Way. You'll see a sign for Holmgren Way, named for the former Packer coach. On your right will be the Bay Park Square Mall. Turn right on Oneida Street. Before you reach Lombardi Avenue, you will see Lambeau Field on your left, and on your right, Green Bay's arenas: The old one, the Brown County Veterans Memorial Arena; and the new one, the Resch Center (named for a local businessman, not Devils goalie-turned-broadcaster Chico Resch). The official address for the stadium is 1265 Lombardi Avenue.
If you do it right, you should spend about an hour and a half in New Jersey, 5 hours and 15 minutes in Pennsylvania, 4 hours in Ohio, 2 hours and 30 minutes in Indiana, an hour and a half in Illinois, and about 3 hours in Wisconsin. That's about 17 hours and 45 minutes. Counting rest stops, and accounting for traffic in both New York and Chicago, it should be no more than 23 hours, which would save you time on Greyhound, if not on flying.
Once In the City. As you might guess, Green Bay -- incorporated as a French fur-trading village in 1754, making it older than most of the big Midwestern cities -- is by far the smallest city in any of the 4 major North American sports: 104,057 people at the time of the 2010 Census, making it the 3rd-largest city in Wisconsin after Milwaukee and the State capital of Madison. Its "metropolitan area" (if you don't count it as part of Milwaukee's) has about 300,000 people -- by comparison, Milwaukee has a little over 2 million in its area, making it the smallest in Major League Baseball. If you combine the 2 into one "market," in the NFL, they'd still be 26th out of 32, ahead of only Cincinnati, Indianapolis, Nashville, Jacksonville, Buffalo and New Orleans.
So why did Green Bay survive as an NFL city, when larger, but still not big, cities didn't get out of the NFL's founding era (1920-32)? Cities like Providence, Rhode Island; Rochester, New York; Pottsville, Pennsylvania; Canton, Ohio; Muncie, Indiana; Rock Island, Illinois; and Duluth, Minnesota? At one point, after a rocky beginning to their relationship, starting a rivalry between the teams that continues to this day, Chicago Bears boss and NFL co-founder George Halas stepped in and had his fellow team owners chip in to bail the team out of a serious debt. Between this, and the fact that the Packers are publicly owned through stock sales (the only such team in the big 4 North American sports), and the expansion of Lambeau Field, means the Packers will never have to move -- not to "nearby" Milwaukee, not anywhere else.
Walnut Street divides Green Bay addresses into North and South, but the only major road divided into an East and West is Walnut, divided at the Fox River, which bisects the city. While the Fox flows into the body of water named Green Bay, a New Yorker might appreciate this: The city also has an East River, which flows into the Fox, downtown. The sales tax in Wisconsin is 5 percent.
As you might guess, a city as small as Green Bay doesn't have a subway. Public buses are $1.50.
Going In. Green Bay Metro buses offer free rides from downtown to the stadium, which is 3 miles southwest of downtown. Lambeau is an island in a sea of parking, which costs $18. Not surprising, considering that this is the Midwest, Big Ten County, tailgating is encouraged.
All stadium gates open 2 hours prior to kickoff, and are accessible to fans with disabilities. Fans with seats in the South End (i.e. section numbers ending with the letter “s”) must enter through the Shopko Gate on the south side of the stadium, which is for the exclusive use of South End ticket holders. Fans sitting elsewhere in the stadium are encouraged to use the gate suggested on their ticket for the most direct route to their seats.
For most of its history, Lambeau Field was not an architectural marvel. It looked like a typical American sports stadium of the post-World War II era: Functional, but nothing special. It was the Packers who provided the glory, but how the stadium looked was not a factor.
A recent renovation, which expanded capacity to 78,200, (officially, it's 80,735, however 78,200 is listed as the record attendance), also changed the exterior. Whereas it was built in 1957 as looking like an oversized high school football stadium -- with an appropriate name, City Stadium -- and by the 1980s had a green exterior on the sides that held up the luxury boxes, now it's surrounded by a red brick exterior, trying to copy the look of lots of 1920s World War I "Memorial Stadiums" throughout the country, especially in the Midwest. (These include those at the universities of Illinois, Nebraska, Kansas and Oklahoma, and the former stadium in Minnesota -- but not Indiana, as their Memorial Stadium was built after World War II and isn't nearly as classic-looking.)
This added exterior includes a new facility for the Packers Hall of Fame, and a bar called Curly's Pub, named for Earl "Curly" Lambeau, the Green Bay native and Notre Dame football star who founded the team, as a "company team" from co-workers at the Indian Packing Company, which was the team's initial sponsor. (English soccer fans would call this a "works side." The arch-rival Chicago Bears were also originally a company team, based at the A.E. Staley Starch Company of Decatur, Illinois, and were known as the Decatur Staleys before moving upstate to Chicago.) Lambeau played for the team from its 1919 founding until 1929, and coached it from 1919 to 1949. When he died in 1965, the new stadium was renamed for him.
Stadium Tours are not available on game days. If you do stay overnight, you can take a tour on Saturday before the Sunday game. The Classic Tour includes the locker room, field level, and a luxury box, lasts about an hour, and costs $11. The Champion's Tour includes other amenities, lasts an hour and a half, and costs $19. The Legendary Tour offers more, takes 2 hours, and costs $28. Don't scoff: The Packers are one of the few teams that can do this, especially since they're the only remaining team that has a stadium that was in use, let alone hosting a championship team, prior to the start of the Super Bowl era in the 1966 season. (The next-oldest active NFL stadium, now that the San Franicsco 49ers have abandoned Candlestick Park, is the Oakland Coliseum, which opened that year.)
Like most football stadiums, Lambeau is aligned north-to-south. Despite the cold weather, the field is natural grass. Knowing that the field tended to freeze, in 1967 Vince Lombardi had a system of heating coils installed underneath. It was nicknamed Lombardi's Electric Blanket. But on New Year's Eve, the morning of the NFL Championship Game, it was so cold that the control system broke, and the field froze anyway, resulting in the Ice Bowl, Lombardi's last game at Lambeau and one of the greatest and most iconic football games ever played. (In his 1981 book Pro Football's Ten Greatest Games, John Thorn, who usually writes about baseball. called Bart Starr's winning quarterback sneak "the most famous touchdown in football history.")
A better system was installed, and now, no matter how cold the air gets, the field is fine. Something for Canada to think about: Green Bay is further north than Toronto and Hamilton, and not much further south than Montreal and Ottawa, yet all 9 Canadian Football League stadiums have artificial turf, for the sole purpose of combating the cold.
Oh, by the way: John Facenda, the longtime Voice of NFL Films, never said, on any highlight reel, the words "the frozen tundra of Lambeau Field." It is now believed that ESPN's Chris Berman, doing an impression of Facenda, made it up.
Food. Tailgating not enough for you? As I said, Curly's Pub is now open, on the 2nd floor of the Lambeau Field Atrium. On game days, it is accessible only via a game ticket, from the inside of the stadium. The Atrium also offers Goin' Deep Pizza and, in a nod to the team's beginnings, the Meat Packing Company, a restaurant concept developed exclusively for Lambeau Field, featuring overstuffed sandwiches, giant bratwursts and desserts.
There are other concession stands throughout the stadium, but they stop serving entirely -- not just beer -- at the end of the 3rd quarter.
Team History Displays. No team has won more NFL Championships than the Packers, with 13: 1929, 1930, 1931, 1936, 1939, 1944, 1961, 1962, 1965, 1966, 1967, 1996 and 2010. (The Chicago Bears are next with 9, the Giants next with 8.) This includes 2 of the only 3 threepeats in NFL history: 1929-31 and 1965-67. (The other is the 1922-24 Canton Bulldogs.) It also includes Super Bowls I, II, XXXI and XLV (1, 2, 31 and 45). These titles, which gave rise to Green Bay's nickname of Titletown, are shown in yellow lettering on the green background of the skyboxes.
On the other sideline's skyboxes are the team's officially retired numbers: 3, Tony Canadeo, running back, 1941-52; 14, Don Hutson, receiver-defensive back, 1935-45; 15, Bart Starr, quarterback, 1956-71; 66, Ray Nitschke, linebacker, 1958-72; and 92, Reggie White, defensive end, 1993-98. It has been announced that next year, the team will retire the Number 4 of Brett Favre, quarterback, 1992-2007. The Number 5 of Paul Hornung, running back, 1957-66, has not been officially retired, but it is rarely given out.
Outside the stadium are statues of the coaches (also general managers) who brought the 1st 11 titles: Curly Lambeau (1929 through 1944) and Vince Lombardi (1961 through 1967).
In addition to the preceding, the Packers have had the following players elected to the Pro Football Hall of Fame: Quarterback Arnie Herber; running backs Johnny "Blood" McNally, Clarke Hinkle and Jim Taylor; receiver James Lofton; center Jim Ringo, guard Mike Michalske, and offensive tackles Cal Hubbard and Forrest Gregg; defensive tackle Henry Jordan, defensive end Willie Davis, linebacker Dave Robinson, cornerback Herb Adderley, safety Willie Wood, and kicker Jan Stenerud. Other Hall-of-Famers have played for the Packers, but these are the players generally considered "Packer Hall-of-Famers."
The Green Bay Packers Hall of Fame has more inductees than any other team hall of fame in North American sports, 150. However, the display is closed as part of the continuing renovation of Lambeau Field. It is currently scheduled to open next spring. Members include:
* From the 1929-36 titles: Lambeau; backs McNally, Herber, Hinkle, Charlie Mathys, Verne Lewellen, Red Dunn, Swede Johnston, Hank Bruder and Bob Monnett; linemen Hubbard, Michalske, Cub Buck, Whitey Woodin, Jug Earp, Boob Darling, Lavvie Dilweg, Nate Barragar, Milt Gantenbein and Lon Evans. (They knew how to give athletes nicknames back then.)
* From the 1939 and 1944 titles: Lambeau; backs Canadeo, Joe Laws, Ed Jankowski, Cecil Isbell, Andy Uram, Charley Brock, Lou Brock (related to Charley but not to the baseball star), Larry Craig (no relation to the scandalous Senator), Ted Fritsch and Irv Comp; receiver Hutson; linemen Charles "Buckets" Goldenberg, Tiny Engebretsen, brothers George and Earl "Bud" Svendsen, Russ Letlow, Pete Tinsley, Carl Mulleneaux and Harry Jacunski.
(A personal note: The Jacunskis are from Connecticut, and Harry's son Dick moved to New Jersey. He, his wife, and their daughters lived next door to my parents when I was born, and what remains of each family is still close. I got to meet Harry a couple of times: Although football left him debilitated, and I never saw the man stand up, he was still mentally sharp into his 80s.)
* Between the Lambeau and Lombardi eras: Quarterback Tobin Rote, running backs Bob Forte, Fred Cone, Al Carmichael and Howie Ferguson; ends Bob Mann, John Martinkovic and Billy Howton; offensive tackle Dick Wildung; linebacker Deral Teteak, and defensive back Bobby Dillon.
* From the 1961-67 titles: Lombardi, assistant coaches Red Cochran and (Lombardi's much less successful successor) Phil Bengtson; quarterbacks Starr and Zeke Bratkowski; running backs Hornung, Taylor, Elijah Pitts, Donny Anderson and Travis Williams; receivers Gary Knafelc, Max McGee, Ron Kramer, Bowd Dowler, Marv Fleming and Carroll Dale; centers Ringo and Ken Bowman; guards Jerry Kramer, Fred "Fuzzy" Thurston and Gale Gillingham; offensive tackles Gregg and Bob Skoronski; defensive tackles Jordan, Dave Hanner and Ron Kostelnik; defensive ends Davis and Lionel Aldridge; linebackers Nitschke, Bill Forester, Dan Currie, Dave Robinson and Lee Roy Caffey; cornerbacks Adderley, Hank Gremminger and Bob Jeter; safeties Wood and Jesse Whittenton; and placekicker-punter Don Chandler. (Hornung and Anderson also did some kicking in this era. Thurston also played for the 1958, but not 1959, Baltimore Colts, while Gregg and Adderley also played for the 1971 Dallas Cowboys, making them the only 3 players ever to play on 6 NFL Championship teams.)
* Between the Lombardi and Holmgren eras: Quarterbacks Lynn Dickey and Don Majkowski; running backs John Brockington and Gerry Ellis; receivers Lofton and Sterling Sharpe; tight end Paul Coffman; center Larry McCarren; offensive tackle Greg Koch; defensive end Ezra Johnson; linebackers Fred Carr, Mike Douglass, John Anderson and Johnny Holland; cornerbacks Ken Ellis and Willie Buchanon; safeties Johnnie Gray and Mark Murphy; and kickers Stenerud and Chester Marcol.
* From the 1996 title: Coach Holmgren, general manager Ron Wolf, and team president Bob Harlan; running backs Edgar Bennett, Dorsey Levens and William Henderson; receivers Robert Brooks and Antonio Freeman; tight end Mark Chmura; center Frank Winters; guard Marco Rivera; offensive tackle Ken Ruettgers; defensive end White; defensive tackle Gilbert Brown; and safety Leroy Butler. It has been announced that Favre will be elected next year.
* Since the 1996 title: So far, only running back Ahman Green, who didn't make it to the 2010 title.
* Spanning the eras: Team executives George Calhoun, Frank Jonet, A.B. Turnbull, Fred Leicht, Lee Joannes, Lee Remmel (a sportswriter turned team executive who's been involved with the club since 1944), Jack Vainisi, F.N. Trowbridge, Jerry Atkinson, Dominic Olejniczak, Tom Miller and Robert Parins; team doctors Webber Kelly and E.S. Brusky, and trainer Carl Jorgensen; broadcasters Ray Scott and Jim Irwin; team attorney Gerald Clifford; team photographer Vernon Biever and video director Al Treml; journalist Art Daley; longtime band director Wilner Burke; team Hall of Fame founder William Brault; and one longtime fan, Al Schneider.
Hutson, Gregg, Nitschke and White were named to the NFL's 75th Anniversary Team in 1994. They, Starr, Adderley, Davis and Favre were named to The Sporting News' 100 Greatest Football Players in 1999. All of those men were named to the NFL Network's 100 Greatest Players in 2010.
Stuff. Lambeau just opened a new Pro Shop, and, along with smaller souvenir stands, it includes the usual items you'll find at a football game. What you won't find anywhere else is one of those big yellow triangular foam "cheeseheads," "Cheesehead" has been a nickname for a Wisconsan for many years, and when the Packers got good again in the 1990s, someone decided to capitalize on the nickname, and it stuck. It's been copied by the archrival Bears (a triangular foam wedge made to look like a slice of deep-dish pizza) and the Philadelphia Eagles (a cheesesteak head, naturally), among others. (Could lobsterheads be far away for New England, or crabheads for Baltimore?)
There are lots of books about the Packers, most of them focusing on the Lombardi era. For a general look at the team's history, Lew Freedman (author of a lot of sports history books, mainly baseball) published The Packers Experience: A Year-by-Year Chronicle of the Green Bay Packers last year. Leroy Butler, inventor of the Lambeau Leap (more about that in a moment), wrote Packers Pride: Green Bay Greats Share Their Favorite Moments.
The 2 biggest names in Packer history -- and, no, they're not Paul Hornung and Brett Favre -- have recent biographies about them: Lambeau: The Man Behind the Mystique, by David Zimmerman; and When Pride Still Mattered: A Life of Vince Lombardi, by David Maraniss (who has also written superb bios of President Bill Clinton and baseball legend Roberto Clemente).
On the lighter side -- and I doubt that the very Catholic "Saint Vincent" Lombardi would have allowed this -- Judy DuCharme recently published The Cheesehead Devotional: Daily Meditations for Green Bay Packers, Their Fans, and NFL Football Fanatics.
Available DVDs include The Complete History of the Green Bay Packers (not so complete anymore, it came out in 2003, before the most recent title), the Packers' entry into the NFL's Greatest Games series (6 games, including Super Bowl XXXI, but none prior to 1992), and the official Super Bowl XLV highlight film.
I expect that, as the year 2019 approaches, the team will begin preparations for their 100th Anniversary (the first NFL team to reach that milestone -- sort of, the Arizona Cardinals began as a Chicago social club in 1898), and more and better items connected with the Centennial will be released.
During the Game. You do not have to worry about your safety at Lambeau Field. Maybe if you were a Bears fan, with the NFL's oldest rivalry taking hold; or possibly a Vikings fan, with the natural Wisconsin-Minnesota rivalry kicking in. But the Packers and Jets have no relationship, hardly ever having played since the 1970 AFL-NFL merger. While the Packers have been playing the Giants since 1925, and the Giants have laid 2 famous Playoff knockouts at Lambeau on the Packers (they almost never lose at home in the postseason), the Packer Backers don't consider the Giants to be an enemy, either. Feel free to wear whatever team gear you want.
When the Packers receive their pregame introductions, and after every Packer extra point, their traditional fight song is played: "Go! You Packers! Go!" It was written in 1931, but the current recording is from 1992. When the Packers score a touchdown, instead of the fight song, they play Todd Rundgren's 1983 classic "Bang the Drum All Day." The usual Packer Backer cheer is "Go Pack Go," rather than the old-timey "Go You Packers Go."
Speaking of drums: The Packers now have a Tundra Line, a percussion group (not an entire band) that plays throughout the game. But the Lumberjack Band, so named for their flannel jackets, which entertained at Packer games since 1921, was disbanded in 1997 -- at least they got to play for the Holmgren/Favre/White title.
The Packers are one of 5 NFL teams that does not currently have a mascot. The others are the Giants, the Jets, the Washington Redskins and the San Diego Chargers. The Packers also no longer have cheerleaders.
In 1993, Leroy Butler returned a fumble for a touchdown, and, seeing a fan in the south stands who had his arms out and, as Butler put it, seemed to be saying, "Hug me," jumped into the stands. Thus was born the Lambeau Leap. I don't know what Curly or Lombardi would have thought of it, but Holmgren and his boys loved it. It became a Packer tradition, and, last month, outside the Pro Shop (outside the stadium), with Butler invited back to recreate the moment, the Packers dedicated the Leap Wall, a padded green wall with statues of 4 fans behind it (one waving a big foam "We're Number 1" finger).
After the Game. You should be safe going out. As I said, Lambeau Field is in the middle of a parking lot, not in a neighborhood, good or bad. You might have a traffic issue, but not a safety issue.
The Stadium View, calling itself "Not Just a Bar & Grill," is a block away from the stadium, at 1963 Holmgren Way at Tony Canadeo Run. Shenanigans Pub, owned by 1960s Packer guard Fred "Fuzzy" Thurston, is probably the most famous eatery or bar in town. 1279 Main Street at Irwin Avenue, almost right across the river from the site of City Stadium. A bar named Hagemeister Park, festooned with Packer memorabilia, now stands at 325 N. Washington Street between Main and Pine.
UPDATE: Thurston died on December 14, 2014, about 3 months after this was posted, at the age of 80.
Sidelights. Green Bay is a big town, but a small city. Aside from Packer-connected stuff, there isn't a whole lot to see there:
* Site of Bellevue Park. The Packers played the 1923 and 1924 seasons at this minor-league baseball park. It seated just 5,000, and was east of downtown, across the East River. Although it probably saved the Packers in the short term -- any professional football team playing at a professional baseball park was considered to be of a higher class than one playing on a simple sandlot such as Hagemeister Park -- it was not a football stadium, and the Packers needed a real one. 1600 block of Main Street, by Franz Avenue.
The Brewers are the closest MLB team, 119 miles away. The Minnesota Twins are considerably further, 278 miles.
* Hagemeister Park and City Stadium. Owned by the long-gone Hagemeister brewery, Hagemeister Park was the Packers' first home, from 1919 to 1922. There wasn't much in the way of seating, and fans would often sit in their cars to watch games. George Calhoun, who founded the team with Lambeau, would get out and pass a hat for contributions at halftime, and that's the main reason the team lasted long enough to get a proper home stadium.
The park was cleared for the construction of a new building for East High School -- oddly enough, Curly Lambeau's alma mater. When the new East High School opened in 1923, on a triangle bordered by Walnut Street, Baird Street and the East River, City Stadium was built behind it. Originally seating 6,000, it was expanded into a 25,000-seat horseshoe, open at the south end.
Although the Packers won 6 titles there, it was seen as too small for the bigger game that pro football was becoming after World War II. Just as George Halas of the Bears saved them with the velvet glove 25 years earlier, in the mid-1950s he saved them with the iron fist, talking the other NFL owners into providing the funds to build a new stadium, or they would order the moving of the team, to Milwaukee or somewhere else. In 1956, the City Council voted to build new City Stadium, which opened the next year.
The nearest NBA team is the Milwaukee Bucks, 115 miles away, easily beating the Chicago Bulls (206) and the Minnesota Timberwolves (278). The nearest NHL teams are the Chicago Blackhawks (206) and the Minnesota Wild (268). And the nearest MLS team is the Chicago Fire (216). Wisconsin's highest-ranking soccer team is Milwaukee Bavarians, which is only at the 5th level of the U.S. soccer pyramid, although they have been in business since 1929.
What else is there to do in Green Bay? Well, there's Bay Beach Amusement Park: 1313 Bay Beach Road at Irwin Avenue. There's a Botanical Garden: 2600 Larsen Road, off Packerland Drive. There's a zoo: 4378 Reforestation Road of Sunrise Road. And a National Railroad Museum, 2285 S. Broadway at Bosar Avenue -- ironic, considering that Amtrak doesn't go to Green Bay.
There have been plenty of TV shows and movies set in Wisconsin, but never in Green Bay. You would think that, by now, someone would have made a movie out of Lombardi's story, or, at least, the Ice Bowl.
In 1973, 3 years after Lombardi's death from cancer (like Babe Ruth, his funeral was at St. Patrick's Cathedral), ABC aired a TV-movie titled Etched In Granite, with Ernest Borgnine playing Lombardi. Eric Simonson wrote Lombardi, a play based on Maraniss' book, that ran on Broadway from October 2010 to May 2011, and while it got some good reviews, it failed to capitalize on the Pack's Super Bowl XLV win in February. Dan Lauria, best known as the father on The Wonder Years, played the coach; Judith Light, best known as the mother on Who's the Boss?, played his wife Marie.
And if you'd like to pay your respects at Lombardi's grave, surprise: You can do that almost anytime, because he's buried in New Jersey. He is so identified with Green Bay that a lot of people forget his New York Tri-State Area roots. He was from Brooklyn, went to Fordham, coached at a now-defunct high school in Kearny, at West Point and with the Giants, before becoming Packers head coach. Marie was from Red Bank, and they are buried across the Navesink River, at Mount Olivet Cemetery, on Chapel Hill Road off State Route 35 in Middletown. Lambeau, however, is buried in Green Bay, at Allouez Catholic Cemetery, 2121 Riverside Drive at Allouez Avenue.
For Milwaukee sites, here's my 2014 guide for that city. The Packers played a game at Borchert Field (home of the old minor-league Milwaukee Brewers) in 1933, 2 games a year at State Fair Park in suburban West Allis from 1934 to 1951, 2 at Marquette Stadium in 1952, 2 at Milwaukee County Stadium from 1953 to 1977, and then 3 at County Stadium from 1978 to 1994. It was only in 1995 that they've played all their home games in Green Bay, save for 1 exhibition game at Camp Randall Stadium in Madison, home of the University of Wisconsin, 136 miles southwest of Green Bay.
Essentially, the reason to go to Green Bay is for the Green Bay Packers. They are the most storied franchise in the National Football League. As opposed to the Jets, who have one great story (Super Bowl III), a few good ones (such as the 51-46 shootout and the Monday Night Miracle), and a lot of bad ones.
But, seeing as how it won't be "Green Bay cold," you should be able to have fun watching the Jets play the Packers at Lambeau Field.