Wednesday, September 26, 2018

How to Be a New York Football Fan In Jacksonville -- 2018 Edition

This Sunday, the Jets travel to North Florida to play the Jacksonville Jaguars, who have gotten a lot better the last year or so. Giant fans should note that former head coach Tom Coughlin, the Jags' 1st coach, who got them to within a game of the Super Bowl twice, is now back with them, in their front office.

Before You Go. Jacksonville is in Florida. It's frequently hot, even during the Winter season. At least it's usually not as rainy as Miami. But Jacksonville.com, the website of North Florida's largest newspaper, the Jacksonville-based Florida Times-Union, is predicting high 80s for next Sunday afternoon, mid-70s for evening, and scattered thunderstorms. Between the team's improvement and the weather, maybe this is not the year to see your team visit the Jags.

Florida is a former Confederate State, and the parts of Florida north of the Tampa Bay region sure seem like a foreign country. But you won't need to bring your passport or change your money. And it's in the Eastern Time Zone, so you won't have to fool with your timepieces.

Tickets. The Jaguars have had attendance problems for years. Even last season, their 1st trip to the Playoffs in 10 years, they averaged only 61,405 fans per home game, about 91 percent of capacity. Tickets might not be hard to get.

In the 100 sections, seats are $226 on the sidelines and $82 in the end zones; in the 200 sections, $77 and $52; in the 400 sections, $72 and $42.

Getting There. It's 941 miles from Times Square in New York to downtown Jacksonville, and 940 miles from MetLife Stadium to TIAA Bank Field. Knowing this distance, your first reaction is going to be to fly down there. If you play your cards right, you can get a nonstop round-trip flight to Jacksonville International Airport for under $800. The airport is 14 miles north of downtown, almost halfway from downtown to the Georgia State Line. Bus 1 will get you downtown in less than an hour.

The train is not a very good idea, because you'll have to leave Penn Station on Amtrak's Silver Star at 11:02 AM and arrive in Jacksonville at 6:39 the next morning, a 19 1/2-hour ride. The return trip on the Silver Star will leave at 11:03 PM and return to New York at 6:50 PM. Round-trip, it'll cost $288. And the station isn't all that close, at 3570 Clifford Lane, 5 miles northwest of downtown. Bus 3 will get you downtown in a little over half an hour.

How about Greyhound? There are 3 buses leaving Port Authority every day that go to Jacksonville. The ride, including the changeovers, takes about 25 hours. Round-trip fare is $402, but it can be cut by nearly in half to $288 with advanced purchase. The station is at 10 N. Pearl Street, downtown.

If you want to drive, it'll help to get someone to go down with you, and take turns driving. You'll be going down Interstate 95 (or its New Jersey equivalent, the Turnpike) almost the whole way. It'll be about 2 hours from the Lincoln Tunnel to the Delaware Memorial Bridge, 20 minutes in Delaware, and an hour and a half in Maryland, before crossing the Woodrow Wilson Bridge, at the southern tip of the District of Columbia, into Virginia. Then it will be 3 hours or so in Virginia, another 3 hours in North Carolina, about 3 hours and 15 minutes in South Carolina, a little under 2 hours in Georgia, and about half an hour in Florida before you reach downtown Jacksonville.

Given rest stops, preferably in one in each State from Maryland to Georgia, you're talking about a 24-hour trip.

Once In the City. A lot of people don't realize it, because Miami is Florida's most famous city, but the most populous city in the State is Jacksonville. However, while Miami has about 425,000 people within the city limits, there are 6.5 million living in the metro area, making it far and away the largest in the South, not counting Texas. In contrast, Jacksonville has about 913,000 people, but only 1.6 million in its metro area. It ranks 30th in NFL markets, ahead of only Buffalo and New Orleans. It would rank dead last in both MLB (31st) and MLS (27th), and close to it in the NBA (28th) and the NHL (27th).

The city was 70 percent white as recently as the 1990 Census, but is now about 55 percent white, 31 percent black, 8 percent Hispanic and 4 percent Asian.

The French first settled the area in 1561, but the Spanish took it away from them in 1565. It was given to Britain in a 1763 treaty, back to Spain in another treaty in 1783, and Spain ceded it to the U.S. in 1821. Formerly known as Fort Caroline, for the wife of King George III, it was renamed for the U.S. Army General who conquered Florida, Andrew Jackson.

The sales tax in Florida is 6 percent. ZIP Codes in Jacksonville and the surrounding area begin with the digits 320, 322 and 344. The Area Code is 904. The St. John's River bisects the city, but it is Bay Street, 2 blocks north of the River, that divides addresses into North and South, and Main Street into East and West. JEA, the Jacksonville Electrical Authority, runs the electricity.

The Jacksonville Skyway is a monorail system around downtown, similar to Detroit's PeopleMover and Miami's Metromover, with the difference being that it's free. The Jacksonville Transportation Authority runs it, and also runs the buses, which have a single-ride fare of $1.50. A 1-day StarCard is $4.00. Florida East Coast Railway runs service from Jacksonville to Miami, with intermediate stops in St. Augustine, Fort Pierce and West Palm Beach.
Going In. Jacksonville Municipal Stadium opened in time for the Jaguars' 1995 preseason debut. It was renamed Alltel Stadium in 1997, for a now-defunct wireless service provider. In 2006, its original name was restored. In 2010, it was renamed EverBank Field, and with EverBank being acquired by TIAA Bank (standing for "Teachers Insurance and Annuity Association") earlier this year, it's now TIAA Bank Field. Like a few other facilities, including Citizens Bank Park in Philadelphia, is nicknamed "The Bank."
The official address is 1 TIAA Bank Field Drive, but it's basically an island in a sea of parking, with elevated highways on 3 sides: The Arlington Expressway to the north, the Martin Luther King Jr. Parkway to the east, and the Hart Bridge Expressway to the south. To the west, on Franklin Street, is a Veterans' Memorial Wall. It's about a mile and a half east of downtown. Bus 31. If you drive in, parking is $30.
The field has always been natural grass, even when it was the Gator Bowl, and runs (more or less) north-to-south. It hosted Super Bowl XXXIX in 2005, with the New England Patriots beating the Philadelphia Eagles. The Gator Bowl game, has been played there since 1996.

And the annual game between the universities of Florida and Georgia, a.k.a. "The World's Largest Outdoor Cocktail Party," has been played there since 1996. Being in Florida makes it hardly a neutral site, but the tickets are split right down the middle, as with such other neutral-site games like Texas vs. Oklahoma at the Cotton Bowl.
On September 12, 2017, Thrillist had an article ranking all 31 NFL stadiums. EverBank Field (as it was then known) only came in 27th, 5th from the bottom. Keep in mind, this article was written before the Jags were revived last season: 

After a recent renovation the stadium is large and comfortable, and with only a quarter of the seats in the end zones, it offers more good views than most stadiums in the NFL. The people in charge here know the on-field product is usually subpar, and have set up an area with two swimming pools called the Bud Light Party Zone with 18 TVs showing OTHER games. Plus the north end zone is equipped with spas and cabanas, which makes the stadium more of a Florida resort than a place to watch football.

It was built on the site of the city's previous stadium. It opened in 1928 as the 7,600-seat Fairfield Stadium, and was renamed the Gator Bowl upon its 1948 expansion to 36,000 seats. It was expanded to 62,000 in 1957, 72,000 for the Jacksonville Sharks of the ill-fated World Football League in 1974, and 80,126 in 1984, for the also-ill-fated United States Football League's Jacksonville Bulls and the hopes that it could attract an NFL team.

The Gator Bowl game was played there from 1946 to 1993. The old North American Soccer League's New England Tea Men moved there from Foxboro in 1981, but after 2 seasons, the people of North Florida and South Georgia decided they didn't want to see a professional soccer team called the Jacksonville Tea Men.
The Gator Bowl, during the 1965 game. Georgia Tech beat Texas Tech.
The old Coliseum and Wolfson Park can be seen in the background.

The Beatles were scheduled to play the Gator Bowl on September 11, 1964. When they found out that the stands were going to be racially segregated -- and this was 2 months after the Civil Rights Act of 1964 became law -- they refused to play. John Lennon actually said, "We never play to segregated audiences, and we aren't going to start now. I'd sooner lose our appearance money." Whether this was Lennon's 1st "revolutionary" act is unclear, but the group, and manager Brian Epstein, were unanimous. The City of Jacksonville, owners of the stadium, relented, and the concert went on.

The Gator Bowl was the farewell of 2 legendary college football coaches -- 1 unintentional. On December 29, 1978, Charlie Bauman of Clemson intercepted a pass from Ohio State quarterback Art Schlichter, and ran the ball out of bounds, to the Ohio State sideline. It was there that Buckeye coach Woody Hayes slugged Bauman, his fist landing on a shoulder pad and doing no damage -- except to his reputation.

Anybody who was watching the game could see the instant replay -- except, that is, ABC broadcasters Keith Jackson and Frank Broyles (the former Arkansas coach), who didn't have access to it, and were accused of covering it up by people who didn't know this. Clemson won, 17-15, and Hayes was fired the next day, after 28 years and many championships.

In contrast, Bobby Bowden had already announced his retirement as Florida State coach before the January 1, 2010 game, and his Seminoles beat West Virginia 33-21, and he was carried off the field.

The stadium came close to getting the Houston Oilers in 1987, and in 1993 the city was awarded an expansion team on the condition that a new stadium be built. The only part of the previous stadium that remains is the west upper deck (which only dates to 1982, so it's hardly old) and its ramping system. During the reconstruction process, the University of Florida hosted the 1994 Gator Bowl, the Gators and Bulldogs traded home-field advantage for their game, and resumed playing at the site in 1996.

The U.S. national soccer team has played at the new Jacksonville stadium 5 times, all wins, most recently a World Cup Qualifier over Trinidad & Tobago on September 6, 2016. It played at the old stadium once, an exhibition game (or a "friendly") that was a warmup for the 1994 World Cup, a 1-1 draw with the former Soviet "republic" of Moldova. The U.S. women's team played there this past April 5, and beat Mexico 4-1.

UPDATE: On June 24, 2019, in an article on the NFL's worst stadiums for MoneyWise, Scott Nordlund rated this stadium 5th-worst: "The stadium is a bit of a relic... There's not much shade, so it can feel like a swamp in there." On November 4, 2020, Ethan Rotberg wrote for MoneyWise, and rated it worse, 4th, citing "poorly designed pedestrian walkways and vendor rows," and questioning how the fire marshal allow it to stay open.

Food. Miami is South Florida. Jacksonville is The South. Big difference. Florida is the opposite of the rest of the country: The further north you go, the redneckier it gets. (This is also true of Maine, Michigan, California once you get above the Bay Area, and Nevada once you get past Las Vegas.) Pretty much anything north of the Orlando Science Center, north of downtown Orlando, might as well be Hazzard County, which was apparently in rural Georgia.

Indeed, go 31 miles north or 38 miles west of the Jaguars' stadium, and you will be in Georgia. So don't expect a lot of bagels, pasta or Cuban sandwiches. More like barbecue and, as one of George Carlin's routines went, "How ya cook them grits?"

Okay, all joking aside: The concessions at TIAA Bank Field are rather ordinary. As with the west stand at Rutgers Stadium, there's stands at Sections 405 and 431 in the upper deck where you can get a turkey leg. There, and downstairs at 119, you can get a pork sandwich. At 142, a prime rib sandwich. There are a few stands selling Italian and Polish sausages. Other than that, no big deal, which is odd for a Southern stadium.

Team History Displays. There's not much history to display. The 2017 season marked only the Jags' 3rd division title, winning the AFC South after winning the AFC Central in 1998 and 1999. They also reached the AFC Championship Game in 1996 as a Wild Card and in 1999 as Division Champions. In other words, once they got their 1st season, 1995, out of the way, they were tough in their 2nd, 3rd and 4th seasons. But they have pretty much struggled since. And there's no display for these minor titles at TIAA Bank Field.

Nor do the Jags have any officially retired numbers. Since offensive tackle Tony Boselli retired in 2002, his Number 71 has not been given back out. Nor has the Number 28 of running back Fred Taylor since he was released in 2008.

There is a team hall of fame, the Pride of the Jaguars. Boselli, Taylor, quarterback Mark Brunell (Number 8), receiver Jimmy Smith (82), and original team owners Wayne and Delores Weaver have been elected to it. Taylor arrived in 1998, the rest were all "original Jaguars" in 1995 and were there for the run to the 1996 AFC Championship Game. Including Taylor, they were all there for the 1998 and 1999 Playoff runs.
Jimmy Smith's Pride of the Jaguars display

The Florida Sports Hall of Fame is located at Lake Myrtle Sports Park in Auburndale, 186 miles south of Everbank Field. The only Jaguars player yet inducted is Boselli.

The Jaguars have had 1 Heisman Trophy winner, 1991 Michigan receiver Desmond Howard, who played for them in their 1st season, 1995. Oddly, the USFL's Jacksonville Bulls, who lasted only 2 seasons, had 2 of them: Archie Griffin, the Ohio State running back who remains the only 2-time Heisman winner, in 1974 and 1975; and Mike Rozier, who won it at Nebraska in 1983; both played for the Bulls in 1985.

UPDATE: In 2021, former University of Florida coach Urban Meyer took over as coach of the Jaguars, and brought back one of his former players, 2007 Heisman winner Tim Tebow -- to play not quarterback, but tight end. Tebow played 1 exhibition game, on his 34th birthday, caught no passes, blocked like he'd never heard of the concept before, and was released. Meyer didn't last a full season in Duuuuvall, either.

Since neither of the other 2 NFL teams in Florida is in their Division, the Jags have a rivalry with the Tennessee Titans. They are 595 miles to the northwest, while the following teams are closer: The Tampa Bay Buccaneers, 202 miles to the southwest; the Miami Dolphins, 322 miles to the southeast; the Atlanta Falcons, 348 miles to the northwest; the Carolina Panthers, 384 miles to the north; and the New Orleans Saints, 548 miles to the west.

But the Titans are in the AFC South, unlike those other teams, which makes their rivalry make a little sense. The Titans lead the rivalry 28-20. As for the other Florida teams: The Jags lead the Bucs 5-2, and are split 4-4 with the Dolphins.

Stuff. The Jags Pro Shop is located on the west main concourse, behind Sections 109 and 110.

As 1 of the NFL's 4 newest teams (not counting the Rams' and Chargers' moves back to Los Angeles), the Jaguars don't have many books written about them. And there are no DVD collections about the team.

What we have is this: After their remarkable 2nd season, John Oehser and Pete Prisco wrote Jags to Riches: The Cinderella Season of the Jacksonville Jaguars. Ken M. Bown -- and new Jags owners Shahid "Shad" Khan has his name on it as well, but how much he contributed is questionable -- published Big League City!: 100 Years of Football in Jacksonville in 2014. Presumably, this also discusses high school ball, the Florida-Georgia game, the Gator Bowl, the WFL's Sharks and the USFL's Bulls.

During the Game. From September 1 to 7, 2017, during the NFL National Anthem protest controversy, FiveThirtyEight.com polled fans of the 32 NFL teams, to see where they leaned politically. Jaguar fans, in the northern, therefore "Southern," part of Florida, hard by (as they would say in country music) the Florida-Georgia Line, were rated 2.4 percent more conservative than liberal. They were 1 of 6 teams whose fans were more conservative than liberal.

However, this team is only in its 24th season. It is possible to drum up a good rivalry in that time. The Carolina Panthers, the same age, already have a good one with the Atlanta Falcons. The Baltimore Ravens, a year newer, already have nasty ones with (as you might guess, since they used to be the original version of this team) the Cleveland Browns, and also (probably due to proximity more than anything else) the Pittsburgh Steelers.

The Jaguars are in the AFC South, but their struggles have meant that they haven't had too many big games lately. They have a little bit of a rivalry with what is, technically, and even newer team, the Tennessee Titans. But there are other AFC South rivals, the Indianapolis Colts and the Houston Texans, don't inspire much anger.

Certainly, North Florida people don't have much reason to dislike either the Giants or the Jets, even if they might not exactly be fond of New York City. If you visit TIAA Bank Field, your safety will probably not be in danger, as long as you don't provoke anybody. Indeed, A recent Thrillist article on the NFL's most obnoxious fans ranked Jags fans 32nd -- the least obnoxious in the NFL.

UPDATE: In 2019, this list was redone, but the Jags still came in 32nd:


Jags fans are the NFL's least obnoxious fans in large part because they BARELY exist, despite a surprise run to the 2018 AFC Championship Game with none other than Blake Bortles running the show. And while you'd think a group of people who are Gator fans on Saturday would be completely intolerable, Jags supporters get all of their annoyingness out during college games; by Sunday, they're content to just come out and enjoy the nice weather, regardless of which former Florida college star is throwing INTs that week. Even when the team is good, some things never change.
The Jaguars hold auditions for National Anthem singers, instead of having a regular. Their fight song is "Stand Up and Fight for the Jaguars." Their cheerleaders are known as the Jacksonville Roar. Delores Weaver, the wife of the original owner, designed their uniforms, approved their dance routines, and even served as a judge during tryouts.

Their mascot is a jaguar named Jaxson de Ville, and he wears a Number 00 jersey. The original performer, from 1996 to 2014, was Curtis Dvorak. His wife, Melanie McAlister, was a cheerleader with the Roar from 2001 to 2004. They were married - not in their respective costumes - at the stadium in 2005. They have since divorced.

His entrances have been notable. Like the Phillie Phanatic, he has a motorized all-terrain vehicle. He's also used a golf cart, a Jeep, and risky removes, such as sliding down a rope from the scoreboard and using a zip wire to bungee jump off the light towers. In 2009, a zipline stunt went wrong, and he was stuck hanging by his feet like Harry Houdini for 3 minutes until he was helped down - remarkably, unhurt.

But he's probably best known for - not once, but twice - taking a Pittsburgh Steelers Terrible Towel and desecrating it, stomping on it one time, rubbing his armpits with it another. Both times, the Jags went on losing streaks. I hope his successor is smarter.

Jags fans like to shout, "Duval!" Duval is the name of Jacksonville's County. It seems like an odd thing to shout, rather than "JACK-son-VILLE!" Or, "J-ville!" You don't see Jets fans shouting, "Bergen!" Or "Queens!" And there's no way Green Bay Packer fans would shout, "Brown!"

After the Game. EverBank Field is one of those venues which is not only not in a bad neighborhood, it's not in any neighborhood. I don't know how rough the surrounding area is, but the highways in the parking lot act as buffers anyway, so you have no reason to worry about the safety of yourself or your car.

As for where to go after the game, I can't be sure. I checked for area bars where New Yorkers gather, and the closest I came was finding a 2008 reference for Jet fans at a Beef O'Brady's. But it's now a Woody's Bar-BQ, and if you're a Jet fan, you probably don't like owner Woody Johnson, so do you really want to go to a place called Woody's?

If you visit Jacksonville during the European soccer season (we're now in it), the leading "football pub" in town is Culhane's, at 967 Atlantic Blvd. in Atlantic Beach, 15 miles east of downtown and a mile in from the Atlantic Ocean. Bus 10.

Sidelights. On February 3, 2017, Thrillist made a list ranking the 30 NFL cities (New York and Los Angeles each having 2 teams), and Jacksonville came in 29th, next-to-last, calling it "the least sexy Florida destination in the NFL." I presume that covers all aspects of the city, not just sports.

Jacksonville's minor-league ballpark and sports arena are about halfway between downtown and EverBank Field. The Jacksonville Suns played in the Triple-A International League from 1962 to 1968, and then in the Double-A Southern League from 1970 onward. They were renamed the Jacksonville Expos in 1985, became the Suns again in 1991, and were rebranded as -- I swear, I'm not making this up -- the Jacksonville Jumbo Shrimp for 2017.

They've won 7 Pennants: In 1968, 1996, 2001, 2005, 2009, 2010 and 2014. They were a Mets farm team from 1966 to 1968, and have been a Miami Marlins farm team since 2009. Since 2003, they've played at the Baseball Grounds of Jacksonville. At 11,000 seats, it has the highest capacity in Double-A ball.
The Baseball Grounds and the Veterans Memorial Arena

The 15,000-seat Jacksonville Veterans Memorial Arena also opened in 2003, with an Elton John concert. It's been home to minor-league hockey's Jacksonville Barracudas, and the Jacksonville Icemen now play there. The arena is at 300, and the ballpark at 301, A. Philip Randolph Blvd., about a mile east of downtown. Bus 11.

The 8,200-seat Jacksonville Baseball Park opened in 1955, and in 1964 it was renamed for the team's owner, Samuel W. Wolfson Baseball Park. The Suns won 3 Pennants there, before leaving for the new park in 2002, with the old park being demolished.

Early in his career, and in the ballpark's, Elvis Presley sang there, on May 12 and 13, and July 28 and 29, 1955, and February 23 and 24, 1956. 1201 E. Duval Street, just to the northwest of the Gator Bowl site/current location of EverBank Field.
The Jacksonville Veterans Memorial Coliseum opened in 1960, and hosted various minor-league hockey teams: The Rockets (1964-72), the Barons (1973-74), the Bullets (1992-96), the Lizard Kings (1995-2000) and the Barracudas (2002-03). The American Basketball Association's Miami Floridians played a few home games there in the 1971-72 season.
Elvis sang there on April 16, 1972; April 25, 1975; September 1, 1976; and, on his last tour, May 30, 1977. 1145 E. Adams Street.

Before Wolfson Park, local baseball's home was opened in 1912 as Barrs Field, became Joseph E. Durkee Athletic Field in 1926, was rebuilt after a fire in 1936, and has been J.P. Small Memorial Stadium since 1985. It was known for its 285-foot right-field distance, and for being the ballpark where Hank Aaron showed the Milwaukee Braves that he was major league ready in 1953.

The teams that played there were called the Jacksonville Scouts starting in 1921, the Jacksonville Tars ("tar" is an old term for a sailor) in 1926, and the Braves in 1954. The Yankees and the Brooklyn Dodgers both used the 1912 version for Spring Training in 1919 and 1920. It was also home to a Negro League team called the Jacksonville Red Caps.

Unlike Wolfson Park, which replaced it, it still stands. 1701 Myrtle Avenue N., about a mile and a half northwest of downtown. Bus 12.
The local soccer team, the Jacksonville Armada, plays in the National Premier Soccer League, the 4th tier of American soccer, at the 12,000-seat Hodges Stadium, on the campus of the University of North Florida. 11700 N. Entrance Road, about 15 miles southeast of downtown, across the St. John's River. Bus 9.

Jacksonville has hosted 1 fight for the Heavyweight Championship of the World, and had to be careful, because, at the time, boxing was illegal in Florida. Gentleman Jim Corbett defended the title by knocking out British fighter Charley Mitchell in the 3rd round, under the banner of the Duvall Athletic Club, at what is now Pumpkin Hill Creek Preserve State Park, about 20 miles northeast of downtown. There is no public transit access.

Orlando is 136 miles from Jacksonville, downtown Tampa 202, the Tampa Bay Rays' Tropicana Field 222, and Atlanta 346. So you would think that the Rays and the Atlanta Braves would be the most popular baseball teams in North Florida. Well, yes and no. It's actually nearly a 3-way tie: The Yankees, according to a recent survey, had 17 percent of Jacksonville's baseball fandom; the Braves, 16 percent; and the Boston Red Sox, 14 percent. Neither the Rays nor the Marlins, despite being the local nine's parent club, got into the top 3.

Proximity doesn't seem to affect basketball, either: The Miami Heat are the most popular NBA team, but that could be a residual effect of LeBron James and winning 2 out of 4 Finals. The Los Angeles Lakers are next. The Orlando Magic are way behind, and the Atlanta Hawks are almost completely ignored.

In addition to the preceding, Elvis sang in Jacksonville at the Florida Theater on  August 10 and 11, 1956. 128 E. Forsyth Street, downtown. He also sang in North Florida at the City Auditorium in Pensacola on February 26, 1956. It opened in 1955 and was demolished in 2005. 900 S. Palafox Street.

The University of North Florida is the 2nd-biggest college in the immediate area. Jacksonville University was long an NCAA Division II school, and is still in the Football Championship Subdivision (FCS, formerly Division I-AA), but in 1970, its basketball team got all the way to the NCAA Final before losing to John Wooden's UCLA. Its big star was future Hall-of-Famer Artis Gilmore. 2800 University Blvd. N., 8 miles northeast of downtown, across the River. Bus 15.

The most prominent museum in the city is the Museum of Contemporary Art, at 333 N. Laura Street, downtown. Fort Caroline, founded by the French in 1564 but taken over by the Spanish the following year, is one of the oldest historic sites in America. 12713 Fort Caroline Road, 13 miles northeast of downtown, across the River. No public transit. No President has ever come from Florida, and none has a notable connection to Jacksonville, other than it being named after Old Hickory.

At 617 feet, the tallest building in Jacksonville since 1990 has been the Bank of America Tower, at 50 N. Laura Street, downtown. In the photo at the top, it's the tall building on the left. It replaced the one on the right, still the most familiar building in Jacksonville, the Wells Fargo Center -- not to be confused with the Philadelphia arena of the same name. Formerly known as the Independent Life Building and the Modis Building, at 535 feet, it was the tallest building in all of Florida from 1974 until 1990. 1 Independent Drive.

Just to the south of both of these buildings is perhaps the most famous structure of any kind in Jacksonville, the Main Street Bridge, which carries U.S. Routes 1 and 90 over the St. John's River. It opened in 1941, and in 1957 was renamed for the city's longest-serving Mayor, the John T. Alsop Bridge. But everybody still calls it the Main Street Bridge.
The Main Street Bridge, with the Wells Fargo Center at the right

Jacksonville is not sexy like Miami, or Disney-and-kid-friendly like Orlando. It isn't a big location in which to set TV shows and movies. A few military-themed movies, such as G.I. Jane, used Naval Air Station Jacksonville as a shooting location.

*

Jacksonville is the largest city in Florida, but it defies New Yorkers' image of Florida. It's a reminder that Florida is a Southern State. But that means they love their football. And you might like their football, too -- but less so, now that the Jaguars have gotten good again.

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