Wednesday, January 25, 2023

January 25, 1998: The Denver Broncos Finally Win a Super Bowl

Terrell Davis and "The Mile High Salute"

January 25, 1998, 25 years ago: Super Bowl XXXII is played, at what was then known as Qualcomm Stadium in San Diego.

The NFC Champions were the Green Bay Packers. They had won the Super Bowl the year before, taking their 12th World Championship, leading all NFL teams. With an offense led by future Hall-of-Fame quarterback Brett Favre, and a defense led by future Hall-of-Famer Reggie White, they looked primed to repeat. Especially since the NFC had won 13 straight Super Bowls, going back to Super Bowl XVIII, won by the then-Los Angeles Raiders.

Another good sign for the Packers is that the AFC Champions were the Denver Broncos. This was their 5th trip to the Super Bowl, and they had lost the 1st 4. They had lost Super Bowl XII to the Dallas Cowboys, despite having a great defense known as the Orange Crush. They lost Super Bowl XXI to the New York Giants, Super Bowl XXII to the Washington Redskins, and Super Bowl XXIV to the San Francisco 49ers, all with John Elway as their quarterback and Dan Reeves as their head coach.

They had always sold out Mile High Stadium since 1977, the season of "Broncomania" that ended with the Super Bowl XII defeat. They were, far and away, the most popular sports team in the Rocky Mountain region, even thought the recently arrived Colorado Avalanche had won the 1996 Stanley Cup, for the region's 1st title; and the Colorado Rockies had sold more tickets than any team in Major League Baseball since their 1993 expansion debut.

They had some dramatic victories over the years, including their defeats of the Oakland Raiders in the 1977 AFC Championship Game, and of the Cleveland Browns in back-to-back AFC title games for the 1986 and 1987 seasons. But they couldn't win the big one.

Starting in 1968, the Broncos had worn orange jerseys (hence the "Orange Crush" nickname), and bright blue helmets with an orange D, with a charging white horse inside it. It was a hard logo to draw, but the whole thing was among the most distinctive uniform designs in sports.
John Elway, 1987

For 1997, they scrapped that for a new design, with purple jerseys with a weird new number font, and purple helmets with a white horse's head. This, too, was distinctive. I didn't like the change in number font, but the helmet was much better.
Elway and head coach Mike Shanahan, 1997

But new uniforms wouldn't be enough. The Cincinnati Bengals found that out in 1981, when they switched to their striped helmets, and made the Super Bowl, only to lose it.

But head coach Mike Shanahan had revamped the team after the Reeves years. He built a new defense, with end Neil Smith, linebacker Bill Romanowski, former San Francisco cornerback Tim McKyer, and a holdover from the previous Bronco Super Bowls, safety Steve Atwater, possibly the hardest hitter in the game at the time.

But Shanahan was an offense-first coach. He got Elway something he'd never had before: A star running back, to take some of the pressure off him. He was a University of Georgia graduate named Terrell Davis, and he was exactly what Elway needed to remove his name from consideration, alongside Y.A. Tittle, Dan Marino and Jim Kelly, for the title of "greatest quarterback to never win a World Championship."

The Broncos went 12-4 in 1997. All 4 losses were on the road: By 3 to the Oakland Raiders, 2 to the Kansas City Chiefs, 11 to the Pittsburgh Steelers, and 17 to the San Francisco 49ers. However, they did have a 2-3 stretch toward the end of the season, followed by a win over the San Diego Chargers in the regular-season finale.

The season before, they had an ignominious Playoff defeat at the hands of the Jacksonville Jaguars. This time, they not only avenged that defeat with a 42-17 win over the Jags at Mile High, but they also went on the road and avenged 2 of their regular-season defeats: They beat the Chiefs 14-10 at Arrowhead Stadium, and then, in the AFC Championship Game, went to Three Rivers Stadium, and beat the Steelers, 24-21.

The Broncos had shown character. Elway was much more mature, much more patient, and much less reliant on his cannon of an arm that he had been in the 1980s. If any AFC team could dethrone the Packers as Champions, it was the '97 Broncos.

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The Packers got the ball first, and scored on their opening drive, a 22-yard touchdown pass from Favre to Antonio Freeman. The Broncos immediately struck back, helped by a defensive holding penalty that nullified an Elway incompletion on 3rd down. Davis, a San Diego native playing in the stadium where he'd grown up rooting for the Chargers and baseball's San Diego Padres, scored from a yard out. This remains the only Super Bowl where both teams scored on their opening drives.

The Packers' next drive ended when Tyrone Braxton intercepted Favre in Green Bay territory. Elway took advantage, and scored himself on a 1-yard run. The Broncos had led 10-9 at the half in Super Bowl XXI, and 10-0 early in the 2nd quarter of Super Bowl XXII. Both of those games fell apart, as the opposition outscored them 30-10 and 42-0 the rest of the way. But, having watched those games, I sensed something was different this time.

David later claimed that he played the game with a migraine headache, to the point where, until he took some medication, he was blind. But the Broncos made their own breaks: When Atwater sacked Favre and forced a fumble that Smith recovered, Jason Elam kicked a 51-yard field goal, then the 2nd-longest in Super Bowl history, and it was 17-7 Denver.

Late in the half, the Packers began a drive from their own 5, and Favre ended it with a 6-yard pass to Mark Chmura. The Pack went into the locker room trailing 17-14, and felt like they had the momentum. Would this be another Bronco Super Bowl collapse?

Maybe: Davis fumbled on the opening drive of the 2nd half, and the Packers converted that into a game-tying field goal. But the Packers stalled, and Elway went to work. His drive included a 36-yard pass to Ed McCaffrey. On 3rd & 6 from the Packer 12, Elway ran for 8 yards, and was hit by the Packers' LeRoy Butler and Mike Prior, spinning him in midair. The play became known as "The Helicopter," and it showed that Elway, previously thought of as a privileged pretty boy who couldn't get the big joe done, had some toughness. Two plays later, Davis scored on another 1-yard run. It was 24-17 Denver.

Early in the 4th quarter, Favre threw another touchdown pass to Freeman, tying the game. It was still tied with 3:27 left in regulation, when the Broncos forced the Packers to punt and got the ball back at the Packer 49. On the next play, Darius Holland made what might be the biggest mistake in Packer history, a facemask penalty on Davis that cost Green Bay 15 yards.

With 1:47 left, the Broncos were at 2nd & goal on the Packer 1. With 2 time-outs left, Packer coach Mike Holmgren told his players to let the Packers score, to give the offense enough time. Davis became the 1st player (and remains the only one) to rush for 3 touchdowns in a single Super Bowl. It was Broncos 31, Packers 24.

After each touchdown, Davis found the nearest teammate, and gave him a military-style salute. It became known as "The Mile High Salute."

There was 1:45 to go, with the Packers having 2 time-outs left. Freeman returned Elam's kickoff to the 30. Favre threw a screen pass to Dorsey Levens, who got to the Bronco 48 with 1:30 left. But the next play was also a screen pass to Levens. He caught it, but was stopped for no gain, and the Packers had to burn a time-out.

The Packers reached the Bronco 31, with 37 seconds to go. A field goal would do them no good. It was 3rd & 6. Favre threw to Brooks, who was covered by Randy Hilliard. Atwater also went for the ball, and his hit knocked out Brooks, Hilliard, and himself. NFL rules say that if players on both teams are injured and need medical attention on the field in the last 2 minutes of a game, both teams are charged with a time-out.

So it was 4th & 6 at the Bronco 31. There were 32 seconds left, and no time-outs. Favre looked for Chmura, but John Mobley broke it up, and the Broncos took over on down. Elway knelt on the ball for the last play of his greatest victory. After going 0-3 with Elway as quarterback, and 0-4 overall, the Denver Broncos were World Champions for the 1st time.

This broke a 13-year winning streak for the NFC. And a 37-year streak of failure for the Broncos to win the big one. It was John Elway's moment. But it wouldn't have happened without Terrell Davis, who, along with Atwater, tight end Shannon Sharpe, offensive tackle Gary Zimmerman, and team owner Pat Bowlen (but, thus far, not Shanahan), would join him in the Pro Football Hall of Fame.

Nine months later, Qualcomm Stadium became the only stadium ever to host the Super Bowl and the World Series in the same calendar year, as the Yankees beat the San Diego Padres. With no more groundsharing between MLB and professional football teams, it will likely never happen again. In the pre-Super Bowl era, the only stadiums hosting the World Series and the NFL Championship Game in the same year were in New York: The Polo Grounds in 1936; and Yankee Stadium in 1956, 1958 and 1962.

The Broncos went 15-1 the next season, and beat the Atlanta Falcons in Super Bowl XXXIII. Elway then retired.

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