Their 1979-86 logo. It's my favorite because
it's the only one they've ever used
that combines the letter N with a peacock.
June 19, 1926, 100 years ago: The Radio Corporation of America (RCA) founds the National Broadcasting Company (NBC), the 1st major broadcast network in America.
RCA was then owned by General Electric (GE), American Telephone and Telegraph (AT&T), Westinghouse, and United Fruit Company (forerunner of Chiquita Brands). In 1932, GE had to sell its shares of RCA, due to antitrust charges.
In 1986, with Ronald Reagan as President, and the federal government no longer caring about antitrust laws -- AT&T had been broken up in 1982, but that was a process begun under the Carter Administration -- GE was able to buy RCA, and therefore NBC, in its entirety. In 2011, Comcast bought NBC from GE, and remains the owner.
The 4 longest-continuously-running television series in American history are all still currently running on NBC: The weekly news program Meet the Press, which debuted in 1947; the morning news and entertainment program Today, or The Today Show, 1952; The Tonight Show, originally just Tonight, 1954; and Saturday Night Live, which, since 1975, has tried to do for Saturday what The Tonight Show does for weeknights.
RCA chairman David Sarnoff made NBC the first coast-to-coast radio network. In 1927, he established a 2nd radio network, which became known as NBC Blue or "The Blue Network." In 1939, he began to move NBC into television. In 1943, antitrust laws forced him to sell Blue, which became ABC. By 1947, NBC had beaten CBS in the race to become the 1st nationwide TV network.
Microphone logo, 1943-57
In 1948, NBC became the 1st network to televise the two major American political parties' national nominating conventions. Their teaming of Chet Huntley and David Brinkley to do cover the conventions in 1956 led to the two of them co-anchoring the 1st half-hour nightly news broadcast, The Huntley-Brinkley Report, which lasted until 1970.
Huntley-Brinkley was replaced by the much more generically-titled NBC Nightly News, with John Chancellor as anchor. He was succeeded by Tom Brokaw in 1982, Brokaw was followed by Brian Williams in 2005, Williams was succeeded by Lester Holt in 2015, and Holt was succeeded by Tom Llamas in 2025.
In 1957, NBC debuted its Peacock logo, designed to symbolize the transition to color television. It would be shown with the following announcement: "The following program is brought to you in living color on NBC."
Peacock logo, 1957-75
Its official name is Johnny Chimes, after the three-note programming cue that NBC has used since 1929: "G3 E4 C4." In 1959, NBC introduced the animated "Snake" logo that would appear at the end of every broadcast, with the Chimes playing as the animation played out. It also appeared at the base of every sportscaster's microphone.
But the Snake never proved as popular as the Chimes, which remained NBC's main identifier on radio, or the Peacock, which became even more identified with the network. So much so that, when they decided to retire the Peacock in 1975, there was an uproar. The Snake was retired at the same time, but few people cared. The Peacock was used for the last time to start The Tonight Show on New Year's Eve, December 31, 1975. And host Johnny Carson roasted the network over it. He could do that: The network was not going to fire its most popular employee over a few non-profane jokes.
This 50th Anniversary logo never caught on.
The Peacock was brought back in 1979, in a combination of the new "N" logo. In 1986, NBC dropped the N, switching from an 11-feathered Peacock facing the viewer's left, which every version thus far had been, to a 6-feathered Peacock facing right, which they have used ever since.
NBC was a sports pioneer. Their 1st coast-to-coast broadcast of anything was the 1927 Rose Bowl. NBC became the 1st network to broadcast a baseball game, in 1939; a football game, that same year, first at the college level, then in the NFL; the 1st to broadcast the World Series, in 1947; and the 1st to broadcast coast-to-coast in color, with the Rose Bowl again, in 1962.
In the 1966 season, NBC owned the broadcast rights to the American Football League, while CBS held those to the NFL. As part of the leagues' merger that season, both got to cover Super Bowl I. Regrettably, due to the high cost of videotape, which led to so many events, sports and otherwise, being taped over, no complete color videotape copy of Super Bowl I exists.
This is also true for most of NBC's World Series broadcasts up until 1975. Some black & white copies, meant as backups, survive. It's only because of a resourceful New York sports fan that the 1969 "miracles," the Jets' win in Super Bowl III and the Mets' home games (3, 4 & 5) in the World Series, have been saved in their entirety. (The subsequent 1970 NBA Finals, won by the Knicks, were on ABC.)
NBC's headquarters is at 30 Rockefeller Plaza, on 6th Avenue between 49th and 50th Streets in Midtown Manhattan. Nicknamed "30 Rock," it has officially been known as the RCA Building from its opening 1933 to 1988, the GE Building from then until 2015, and the Comcast Building ever since.
NBC also owns the cable networks CNBC and Bravo, the Spanish-language network Telemundo, and the streaming service Hulu; and, with Microsoft, co-owned the cable network MSNBC, until 2026, when it restructured its cable holdings, creating the holding company Versant, and MSNBC became MS NOW.
NBC's affiliates for major league cities include:
* New York: WNBC-4 (formerly W2XBS, WNBT and WRCA)
* Philadelphia: WCAU-10 (formerly KYW-3)
* Baltimore: WBAL-11
* Washington: WRC-4
* Boston: WBTS-15 (formerly WBZ-4)
* Atlanta: WXIA-11
* Tampa: WFLA-8
* Miami: WTVJ-6
* Pittsburgh: WPXI-11
* Cleveland: WKYC-3
* Cincinnati: WLWT-5
* Detroit: WDIV-4
* Chicago: WMAQ-5
* Milwaukee: WTMJ-4
* Minneapolis: KARE-11
* St. Louis: KSDK-5
* Kansas City: KSHB-41
* Dallas: KXAS-5
* Houston: KPRC-2
* Denver: KUSA-9
* Phoenix: KPNX-12
* San Diego: KNSD-39
* Los Angeles: KNBC-4
* San Francisco: KNTV-11
* Seattle: KING-5
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